For my SaaS, the first 100 users were almost too easy. I partnered with a company sitting on thousands of clients and offered my tool—free—to just 10% of their list. But I didn’t sell features. I asked what their clients hated most, then built a fix for that. One well-placed feature, and the doors swung open. Real users, real feedback—and we’re still building on that foundation.
Then there’s my blog. A creative sandbox, no overlap with my day job. No built-in audience. No distribution. Still waiting on subscriber #1 (Mom, seriously—now would be a good time).
Takeaways:
Partner with someone who already has meaningful reach.
Solve a real, hair-on-fire problem.
Offer something free to earn early trust.
Knock on doors, pitch relentlessly, repeat. And hope the gods of luck are listening.
As for the writing side—different beast. Slower burn, no roadmap, no shortcuts. Still wandering in the woods, but enjoying the walk. Open to ideas—and subscribers. (Mom… last chance.)
Got it—and thanks for subscribing! Really appreciate the feedback. I used the default settings, but now I know what I’ll be tweaking tonight. Totally agree—simple is best.
I really love using the em dash, especially now that I’ve learned how easy it is to type one the iOS and macOS keyboards — but the risk of being labeled an AI now really takes the fun away.
Butvthe normal dash is just wrong in most contexts it is used, and I simply cannot stand this.
Agreed, I'm torn between my pedantry for adhering to style guides and being pilloried for seeming like an AI. There's no safe ground anymore.
(Though I used to use the em dash with spaces on either side — like this — and only recently converted to the more common, tighter spacing—like this. I might go back to my old ways since it's different from how AI uses them, like some sort of weird shibboleth.)
I think they are simply typing on their phone. On an iPhone, three dots and a space becomes the Unicode ellipsis, two hyphens becomes an em dash, apostrophes and quotes become curvy, letters are capitalized automatically. These things are not only easy to type, but hard not to type. I think they just really, really like em dashes. Not even ChatGPT uses them so frequently.
What made your radar go off? The em-dashes? As a lover/user of em-dashes myself, I'm curious to learn more about what you think "llm text" looks like in your head radar detector unit. :)
Information density. LLMs are great at stringing words together but don't pack ideas tightly.
Also there's the personality. I've talked with chatgpt enough...
I'm open to the entire account being an agent. That's certainly possible.
There's a new market for astroturfing virality. Create hundreds of agents on various sites and have them engage in pablum and occasionally mention your product.
We're entering a phase where you can't just have a dumb model to filter that out
I don't know about his blog since this is a thread about whether or not his comment is AI-generated, but I ran his comment through GPTZero and it reports it's confident the comment is entirely human. I asked Claude to summarize his comment and ran that summary through GPTZero and it reported it was confident that it's entirely AI-generated. Maybe the comment didn't set of my llm radar because I didn't draw conclusions about the comment by looking at the blog, which very well might be 100% AI-generated.
This whole account is AI fake blob. Honestly this is the way the world is deteriorating into. That blog is the biggest joke ever. Top to bottom completely just AI generated fake bla. The posts of this 13 days old account likely too. And the startup doesn't exis... sorry... 'can't be mentioned'. We just gotta go on 'trust me bro' here. Ok.
Not cold—more like soft outreach. It happened at a social event through mutual friends. Classic “So, what do you do?” convo. I said software dev. They said, “Ugh, we use this tool—it’s garbage.”
I listened (an underrated superpower), realized I could actually fix the problem, and suggested a meetup. One Zoom meeting later, we had the foundation of a partnership.
Honestly, it could’ve been any event. Just show up, be sincere, and listen more than you pitch.
I’ve always been an introvert—still am—but I’ve learned to be a functional extrovert when it counts- Good luck and don’t give up!
> They said, “Ugh, we use this tool—it’s garbage.”
I'm still waiting to experience a version of this conversation where I'm not informed that the tool they want doesn't exist or all the ones they have are bad because they lack X and Y and include Z, am treated to a description of the tool they want, and then am able to find a half-dozen options for that exact thing on my very first try, all of which seem to be struggling for sales :-/
Mine are always "you're a developer? You should build X, you'd make so much money, I'd buy it!", then me: "really? That's great! Here are several options I just found for X, is this what you meant, and if not, what are they missing?", "Oh yeah, what do you know, that's exactly it!" and the topic is dropped, with them displaying so little interest in the existing solutions I showed them that it's clear they never would have paid for mine, either.
You also have to find the people who have authority to make buying decisions in the first place.
And... many times people saying "tool X sucks"... it might, but that's the only tool that is blessed, or is the only one that has integration with something else they rely on, etc.
> Honestly, it could’ve been any event. Just show up, be sincere
This is true in just about any facet of your life. We've all heard the phrase "right place at the right time" but I don't think a lot of folks take the next step to realize you have to get out there to be in that right place. Dating, friendships, business, nothing beats being in the same place as someone else.
No, I’m not based in Silicon Valley. I’ve always believed location matters less these days—especially in software.
As for networking, I’ve always catered to businesses—and in my experience, most of them face similar challenges regardless of geography. Odds are, the problems a company faces in my neck of the woods are the same ones you’ll find in yours.
This is a bootstrapped, client-first effort—no buzz, no funding, just trying to solve one real problem at a time. It’s also my first time working directly with individual subscribers, unlike my other projects which were built for businesses and their internal teams or clients. I’m still learning as I go and looking forward to sharing more with the HN community.
Lol...I was trying to avoid the classic shameless plug… but since you twisted my arm—it’s over at mindthenerd.com. Just getting started, but I'm having fun with it. Really appreciate you asking!
Appreciate the interest! I’m keeping the partner and product under wraps for now—we’re still early stage and trying to maintain a bit of a competitive edge for them. I’ll happily share more once we’ve got a stronger lead. Hope you understand!
Not sure if my "products" compare to yours, but I’ve seen some success with a few of them over the years, maybe there are some takeaways (or pitfalls to avoid) for you:
CloudCamping (PMS): 250+ Businesses, 2023
- Positioned as more modern, more accessible, and more affordable than the competition
- Limited competition due to the complexity of the product
- Personally visited campgrounds to demo the product
- Sent physical postcards (old school!) to campgrounds with product updates and announcements
- Due to limited competition, it is now ranking very high in the German marked on SEO
The Road to React & The Road to Next: 1000+ Users, 2024
- Gave away The Road to React for free in exchange for an email, grew the mailing list this way
- Benefited from early timing (luck!), it was the first book on the topic
- Initial version wasn’t polished, but I kept iterating and improving it each year
- In 2025, released the paid course The Road to Next to my audience, now over 1,000 students enrolled
SoundCloud (DJ/Producing as “Schlenker mit Turnbeutel”)
- Active from 2010–2015 as a hobby, grew to 10,000+ followers (a lot for the time)
- SoundCloud allowed 1,000 direct messages per track
- Carefully selected 1,000 high-engagement listeners in my music niche and personally messaged them to check out new tracks
So yeah, a mix of timing/luck, outreach that does not scale, being better than the competition I'd say.
* It includes price differentiation. Grounds that want to save the last penny can do so by handling payments themselves. I guess camping grounds are very price sensitive.
* It grows with size of the value provided
* Grounds can start using the tool without paying anything. Thus low barrier of entry
* It seems unlikely anyone can win over existing customers based on undercutting your price.
* 1% of revenue of a business sector can make up a nice indie business.
Thanks for your feedback and for validating the pricing model! We see it the same way.
Most property management systems charge campground owners several thousand dollars upfront, before they can even try the software. That’s where our approach stands out: we offer a low barrier to entry paired with a modern user experience. Many competitors started over 15 years ago, and you can tell by how outdated their products feel.
Taking just a 1% cut can pay off if it helps capture more market share, this was my thinking too. We’re not quite there yet, as not all of the 250 campgrounds on our platform have adopted online payments. Still, it’s both exciting and a bit terrifying to see some of them already processing over $250,000 in annual bookings through our system.
I’ve had a few sleepless nights, so I wouldn’t necessarily recommend building a marketplace product to everyone. Once real money flows through your platform at that scale, things get intense fast.
Was there any particular reason you stopped making music?
I'm listening to one of your mixes right now and I'm wondering if you were influenced by Klangkarussell at all (or maybe the other way around?) or if that was just the general 2014 vibe.
I’d say it was mostly the general 2014 vibe. But yes, I listened to Klangkarussell and many other German producers. I was probably most influenced by Alle Farben, who was known for his mixtapes before he started producing his own tracks (which I wasn’t really a fan of). But I also showcased a darker side in some of my mixtapes (like "Der schwerste Gang einer Ente" where I used artists like Burial).
I saw myself more as a consumer than a producer. I mainly created mixtapes because I was constantly discovering and consuming new music. When I had the chance to play at a club or an open-air event (I tried it once), I quickly realized I wasn’t too comfortable performing in front of an audience :)
Around that time, I had just started learning to code and built my first little automations to help me discover even more music on SoundCloud. So I noticed this was another (more lucrative with the similar level of passion) career path where I didn't had to be in front of an audience.
Thanks for the flashback! My first coding assignment in highschool was to build a camping management tool in Visual Basic. This is what got my into coding.
Good for you that it was just a coding assignment! I naively jumped into building this SaaS without realizing how many features a modern property management system actually needs :)
I'm not sure if they’ve added any monetization features over the years. Back then, it was arguably the best platform for getting discovered as a producer or DJ. When I stopped making music, I was getting a lot of requests to play at clubs across Germany and Europe.
At the time, I preferred to stay anonymous, so I never made the leap into the professional or public scene. Still, I was in touch with some producers early in their careers on SoundCloud when they had 1000 followers, like Robin Schulz and Felix Jaehn, if those names ring a bell.
So yes, I’d say it was (is?) definitely a launchpad for artists. But as far as I know, there was never a real way to monetize on the platform.
Unfortunately, when I stopped paying for the Pro version, they removed almost all of my music. Only 5 mixes are still up :')
Might be fortunate instead: they're setting up to be able to train AI on specifically you and then, if needed, make music AS you undercutting you. Such is the way of things these days.
I dropped Soundcloud paid version too, and migrated to just YouTube. Currently YouTube is trying very hard to learn to reply to my fans AS me, but through pushing buttons to immediately supply AI-generated responses. I'm sure anyone else with a substantial YouTube presence has seen this too.
So far, they are not self-pressing the button and taking over replying to my fans for me, against my will. So far. They'd also be looking at some challenges in AIing my content as it's weekly open source software development serving a specialized audience, though they would have a considerably easier time AIing my thumbnails, as those are a very predictable pattern and reproducible.
Regarding OP, and in the light of what I've said, maybe ask yourself in what way you can disambiguate yourself from any random AI-powered startup in targeting what for the other startup will be an arbitrary or shotgun selection of customer targets. Is there an audience you can work specifically for, and is there a way you can signal to that audience that you're particularly aware of them and interested in working for them?
Hey Jason, just saw your email and wanted to reply here.
Unfortunately, I don’t think the postcards really worked. We sent them to various regions across Germany, but my guess is they ended up in a pile at the campground reception and never reached the actual owners.
That said, we manually scraped around 500 campgrounds near us, designed postcards that highlighted CloudCamping’s key selling points, and sent them out using a different mailing service. Since we didn’t hear back from anyone specifically mentioning the postcards, I assume they didn’t convince anyone in the end.
Still, it was a fun experiment, and who knows, it might work better in a different context!
I also run a small B2C company (https://pastmaps.com). Here's what worked for me:
First 1000 users: daily manually done reddit posts. Very time-consuming and annoying, but it gets the job done. Just make sure the content drives users back to the site and is actually relevant, interesting, and valuable
Next 100K users: programmatic long-tail SEO. obviously this is unique to my own product, but I realized that people were organically already searching for the data contained within the maps I host. By focusing on organizing that data and making it understandable to Google, I started a traffic flywheel that's paid off massively.
I'm now exploring programmatic social media marketing as the next lever for the next 1M users as it directly drives even further benefits on the SEO side
One last thought - whatever growth channel you pick should really align with the product you are building. Some products are a great fit for SEO, others not. Some are awesome for Tiktok/Reels, others not. I don't think there's a one-size-fits-all solution.
My wife cold-called about 60% of all businesses in our niche within our city. Meanwhile, I literally walked into CEOs' offices, asked politely for meetings, and pitched face-to-face. Conversion was around 1%, but that gave us our first collision with reality—and our first paying customers.
Also half of my clients came from Google search ads. But it was absolutely terrible - 9 out of 10 requests were people trying to talk to chatGPT
> But it was absolutely terrible - 9 out of 10 requests were people trying to talk to chatGPT
I don't totally follow, probably because I don't tend to run ad campaigns and I'm not up with whatever shenanigans advertisers are doing these days. What do you mean when you say that they were "trying to talk to chatGPT"?
Indeed, it was written in a rather unclear way. I have AI in the name of my company and I left a form on the site to fill out.
My site, due to a cold start, began to appear in the search results for people from different countries who misspelled "ChatGPT for free" and stuff like that. They went to the site, saw my form, filled out the required fields and wrote "Make me an essay on the topic...". No stop words can cover such behavior.
Importantly, all real clients did not use this form, but immediately went through convenient communication channels.
What do you mean by "cold start"? I can't figure it out, but are you saying because your site was very new google gave it more weight for those search terms and that's why you were ranking well on that competitive search terms?
Quite the opposite. A new site that Google is afraid to show for any normal queries. There is too much competition there. But there is a lot of space in the unique garbage results.
My guess is that the GP put a AI chat bot on their site, and people started asking it for things completely unrelated to his business as a way to get free access to chatgpt without an account.
It’s actually quite fun, whenever you see an ai chat bot asking you if you have any questions ask it for its favorite cupcake recipe. If it answers its a poorly configured LLM.
Cool product! How much time would you say you spend on support per week? I've always heard that it's harder to scale when you're reliant on income via support.
I've been struggling with choosing a model to make enough to keep the lights on with my upcoming project. Has freemium actually gotten enough paid users for you?
Make a great product. -- > this is an iterative process as per me. Unless users come and try it out, you won't know what a great product looks like.
The need is real, and the problem is real. I am one of the users myself. I built it because I felt the need myself. I ran the MVP with 15 others in my network with similar profiles. Quesiton is how to scale beyond that.
Virality can be the key to growth, and it can be engineered.
I almost didn't buy the great book The One Billion Dollar App because of hits clickbait title, but it actually well-elaborates the mechanics (and the mathematics) of viral spread of apps, which not by coincident corresponds to the familiar formulas that people will have seen during the CoViD19 pandemic ("r-coefficient", r or R0 [1]).
For example, if you have a mobile app that gives you something free for each friend you invite to it, it may encourage some folks to share with r friends...
Same here. When I create a product I try to build something that makes a good impression and if done well everything kinda goes from there.
My first SaaS was basically traffic kick-started from a single comment on the digital ocean blog, that described a complicated solution to the problem I 'solved'. No freemium either.
It's immediately obvious to me that the illustrations are AI slop
You should invest 20 bucks into getting some pictures of a guy in a datacenter, or 200 to pay some dude on Fiverr to draw you some sinks, instead of having these be the first thing customers see when checking out your product
I'd wager that paying customers really don't care whether the images look AI-generated or not.
They care much more about whether this product solves a problem they have.
This is based on my 17 years of running first a successful B2C product then a successful B2B SaaS.
Minor changes to one's home page tend to have little observable change in numbers of trial signups, the rate of conversion to paid customer, and so on.
> I'd wager that paying customers really don't care whether the images look AI-generated or not.
Maybe, but in a conversation about acquiring your first hundred users; you don't have a lot of word-of-mouth backing up the quality of your product. Your ability to effectively present your product will never be more important.
If it's important enough that your brochure website has images on it at all, then it's also important enough for them to not look like something you'd see slapped on a scam.
I also think those images are not super aesthetically pleasing but I also don’t care about the sink metaphor they’re using so I instantly ignore them and just focus on the text
They are very obviously "AI generated genre" which many still don't pick up on. Whether art that is obviously AI-generated is appealing or effective - that may also be the case
It’s actually quite interesting how both styles can be considered slop, but Corporate Memphis evokes different association. It makes me think that style did something right.
> It's immediately obvious to me that the illustrations are AI slop
I don't believe this qualifies as AI Slop. They are all consistent in their style and thus 'on brand' for what they are trying to convey. While visuals are fairly subjective and these may not speak to you, they don't have 'obvious slop characteristics' eg 6 fingers or 3 eyes imho.
If you can tell immediately that an illustration is AI-made, for me it already qualifies as slop. It gives low quality, lack of effort, "Is this website legit or is this some guy running a scam from their bedroom in Malaysia" type vibe
I’ve had success twice using targeted social media outreach — specifically by joining relevant subreddit discussions and commenting on YouTube videos where my target audience was already active.
Instead of simply promoting your service right away (it often feels spammy), I recommend genuinely engaging in conversations until the right opportunity comes up.
Sigh. This is yCombinator’s startup school or whatever it’s called where they teach you to launch a product and solicit engagement and feedback. This template is boilerplate for the last 3 or 4 I’ve seen. Then it gets posted to hacker news to solicit feedback from “real users”. Without fail the creators happen to haha stumble in and happily take your feedback. Absolutely nothing changes and you will return to the same product page as an old bookmark 2 years from now and realize nothing on the page has changed.
Instead, notice when this happens and then take away your own experience and use it to build your own product. Good luck!
That implies that the product is ready, which it does not seem to be? The product does seem interesting, what do you do to differentiate yourself from different offerings that do basically the same? E.g. you mention Discord on the website - are you finding all the relevant discord channels for me, or do I have to join them myself, and you just monitor my account?
Interesting product! One problem: I want to get a handle on the quality of online conversations you flag. Do you know that on the free tier, the top 5 you flag are the best of your filter?
I never pulled numbers but since I got most of my first 100 users through this without paying any money, the ROI is positive :) Time was an investment though, and that's why I hope my service will help here.
I don't think it's a grift in the negative sense but this is absolutely a marketing comment. They're doing exactly what they say to do in the comment. They're on HN where at least some of their target market is. They have a product that is relevant (right down to the headline/CTA). They didn't just post the link but put it at the end of an informational comment.
They also likely were involved in the the original question getting posted so they could provide that answer which is what makes it an entirely fabricated grift
I was not involved in the original comment and not planning to publicly talk about my service until it's live, but the opportunity was too perfect to miss.
You need evidence to reasonably say they were "likely involved" and I don't think "it's conceivable that it happened that way" really counts as evidence.
Debatable I suppose but I don't feel I do. That's what likely means - I feel I have enough suspicion, the coincidence is too strong, the stars too much in alignment...
Hard to recreate but at the time I commented it was also the top comment with only a few others and it was on the front page. I've been a HN'er for a while and this is a rare situation to say the least if it's not a setup. I'm not willing to die on the hill and would gladly admit I'm wrong, I just see it as very suspicious forum spam as the most likely scenario
> We have a free version. For now, we have kept it invite-only. Question is TOFU.
Comment from `amanchanda`, i.e. the OP.
Nice hustle writing an Ask HN post to then plug your own product, but you have to make sure to respond to questions with your _other_ account `nicooo`. ;)
I got 20k+ downloads for my app by posting on Reddit. It's an app/website blocker for iPhone & Mac, so I focused on relevant communities like r/digitalminimalism and r/dumbphones with genuine, non-spammy posts: https://www.atten.app
I also tried "apps gone free" campaigns by posting on Reddit and using sites like AppRaven. These were very effective for visibility, the launch is currently the #5 all-time post on r/macapps (https://www.reddit.com/r/macapps/top/?t=all). While these campaigns drove a strong spike in downloads, retention was low, so they weren’t as useful for building a long-term user base.
For my newsletter[0], I just reached 231 subscribers in 5 months. Getting to this point has involved posting to as many channels as possible (without wearing out my welcome in any of them)
My first 40 subscribers came from direct friends and my LinkedIn network.
The remainder have come from regular posting on BlueSky, Mastodon, LinkedIn, Substack notes, and starting to get search traffic from Google.
I've gotten no traction from Reddit (wow, the programming subreddits are so much angrier than every other subreddit where I contribute!) Twitter (seems like it's pay to play, which I won't do) or IndieHackers (I post milestones just for fun, but it hasn't amounted to anything).
I've found that I need to post twice a week to grow. I had a period where I was sick and was putting less effort into posts, and another period where I was dealing with a mortgage and had to post only once a week, and my subscriber growth treaded water instead of gradually growing. Even casual visitors to the site can tell the difference between moderate and minor effort.
It's kinda always been this way (I just turned to dust thinking about this, but I've been posting to it for like 18 years), but it's worse now.
r/programming is the only subreddit I regularly visit where there are a bunch of posts with 0 upvotes in the top 30. There are 16 right now on the Hot view.
Reddit is a self-perpetuating AI-engagement machine.
Seems like 90% of the content there is now either reposts from Reddits first decade (2008-2018), engagement rage-bait, or really low-effort posts from newly registered users (who might be real, but they are normies so they ask really mundane boring questions that could be googled in seconds).
I truly believe it now exists only to serve as training data for the highest bidder to pay out the initial investors, everything else be damned.
The commercial SaaS is for scaling and management. Our entire funnel is based on OSS. Folks who have already found value and is looking to scale their deployment.
This model works for us especially at our current stage where we are 100% engineering led.
I run a small but fairly successful "embed chatGPT on your site" widget https://rispose.com
I'm acquiring customers by:
- Offer a 100% free unlimited solution (with branding) I get a lot of daily clicks from people coming from my customer's website
- Offer a really good price. My competitors are about 5X more expensive. I'll eventually maybe raise my price, but for now I have a lot of people switching to my tool
- Affiliates. This is something new I'm still testing.
In summary a good free product which links back to you get's you millions of requests per month!
I've seen a number of products like this and I'm somewhat curious: how do you handle the security side of things? Do you have a server to shield the API keys and proxy all requests?
I have a course on building AI solutions in business (based on success stories from companies in Europe/USA). Sold ~400 seats so far, mostly through my community and word of mouth. No external ads or cold outreach.
The process was classical. Over two years I created a community to sharing cases and insights from building LLM-driven systems. We focused on creating good non-toxic and collaborative atmosphere. No ads or SEO to grow it, standing out by sharing real-world cases and helping others.
Thanks to the community, got 100 customers within the beta-testing period. Then 300 more came over the last 4 months, after opening the sales.
Are you able to share. I would love to see real world success stories of LLM use cases and integrations, beyond the common ones you see often (code gen, story gen, automated summaries, etc)
Most of the AI cases (that turn out to be an actual success) focus around a few repeatable patterns and a limited use of "AI". Here are a few interesting ones:
(1) Data extraction. E.g. extracting specs of electronic components from data-sheets (it was applied to address a USA market with 300M per year size). Or parsing back Purchase Order specs from PDFs in fragmented and under-digitized EU construction market. Just a modern VLM and a couple of prompts under the hood.
(2) French company saved up to 10k EUR per month on translators for their niche content (they do a lot of organic content, translating it to 5 major languages). Switched from human translators to LLM-driven translation process (like DeepL but understanding the nuances of their business thanks to the domain vocabulary they through in the context). Just one prompt under the hood.
(3) Lead Generation for the manufacturing equipment - scanning a stream of newly registered companies in EU and automatically identifying companies that would actually be interested in hearing more about specific types of equipment. Just a pipeline with ~3-4 prompts and a web search under the hood.
(4) Finding compliance gaps in the internal documents for the EU fintech (DORA/Safeguarding/Outsourcing etc). This one is a bit tricky, but still boils down to careful document parsing with subsequent graph traversal and reasoning.
NB: There also are tons of chatbots, customer support automation or generic enterprise RAG systems. But I don't work much with such kinds of projects, since they have higher risks and lower RoI.
Compliance gaps / legal analysis is a pretty common theme in my community (meaning - it was mentioned 3-4 times by different teams). Here is how the approach usually looks like:
0. (the most painful step) Carefully parse all relevant documents into a structural representation that could be walked like a graph.
1. Extract relevant regulatory requirements using ontology-based classification and hybrid searches.
2. Break regulatory requirements into actionable analytical steps (turning a requirement into checklist/mini-pipeline)
3. Dynamically fetch and filter relevant company documents for each analytical step.
4. Analyze documents to generate intermediate compliance conclusions.
5. Iteratively validate and adjust analysis approach as needed.
why no ads though? don't they give you reach and discovery to people? for so as long your profits are higher than ads cost, you are profitable, so why not?
There are way too many ads around "AI". Everybody else does that, frequently overwhelming people with too many promises of quick wins.
I prefer to distinguish from this hype and reach people through other channels - good content, word of mouth and interesting collaborative events (like our last Enterprise RAG Challenge). This might lead to slower sales in the short term, but I think the long-term value to the brand is worth it.
yeah, this is much slower growth... danger must be it is so slow it must be non-existent. but I am with you on same boat, there are too many AI ads for crappy apps
but I guess it speaks to flood of crap-ware, and flood bad content in social networks
^not meaning about you, of course (those folks must not be even on HN)
Building something that people truly need - might not lead to huge sales right away, but I believe this to be a good long-term strategy. Sprint vs marathon.
Just keep on pushing on it, and it will eventually work out.
Building something that people do not need might not lead to sales right away either.
Maybe it will work out, at low growth rate... in 180 years, when it does not matter anyways. Extremely low grow rates are functionally indistinguishable from death.
And even successful great products will not be used by anybody, ... if nobody even knows about it.
Think of Facebook or Apple hiding somewhere in corner vs screaming about themselves in Times Square billboards and streets storefronts in rural India.
Marketing, Distribution, Discovery is important for to-be great products too, just as it is important for crap-ware. (unfortunately later makes bad name and bad look for the whole industry).
When I was starting my community, I joined other similar communities and tried to be helpful there. No ads or links, just answering questions and supporting. People that were genuinely interested to learn more about the topic - opened my profile and followed the links there.
This and interesting content was enough to grow community organically to 14k subscribers over 2 years.
Another approach to speed up the growth - organise some fun event that benefits the entire community, highlights and showcases the participants.
E.g. when I organised last Enterprise RAG challenge, we got 350 submissions from the teams around the world. Plus IBM joined as a sponsor. People were mostly participating not for the prises, but because of the approachable challenge and ability to push state of the art. Plus some were hired away because of the good leaderboard scores.
Article of the winner (just google "Ilya Rice: How I Won the Enterprise RAG Challenge") is considered by some companies as one of the best resources on building document-based AI systems. And the entire community sees it as the result of their work together - further reinforcing the spirit of the collaboration.
People tend to share and spread fruits of their labor and love.
* SEO - I started way before I launched the product. I wrote an article on how to back up a Notion workspace using their (then newly-launched) API. It still brings in traffic to this day. Granted, there was almost no competition when I started
* r/Notion subreddit - only in relevant threads when someone is looking for a solution. After some time, some of my customers began recommending this tool to others
When I built my little side project (B2C iPhone app, not a SaaS [1]), I documented the development process on LinkedIn with short "developer diary" videos. That has led to a good amount of engagement at launch, which briefly lifted the app into the top-paid section on the App Store for a short time. That was enough to reach the first 100 users within a few days.
Since it's a side project, I haven't worked on the app in a while, but recently picked up development again. So if you have any ideas or suggestions, they are very welcome.
I posted on HN about Foqos: https://www.foqos.app/ and got a few hundred downloads that same day which is awesome. I still continue to reach out to creators in Youtube and tiktok who have reviewed similar products to see if they would give any feedback. Usually since they have a larger online presence than I do, I noticed the publicly started recommending the app to others on Reddit, Threads, etc...
I've been also posting on threads after each update. I have over a 1000 downloads now, I don't have tracking but getting a consistent download rate of about 30 a day
Zero marketing and its been a ton of fun so far. Hope that helps!
First 100 users, meet them one by one wherever you can (forums, friends, ex-coworkers) and call them to talk to them and help them out with onboarding if needed. Straight up cold outreach and warm intros. Next 500 will most likely come from referrals if these first 100 users are happy.
Apply this logic to the jump from 20 to 100 if it makes the task less daunting for you.
Your current approach has specific techniques I would remove altogether to focus on the core interaction between you and the user: talk to so many of them so often that you truly understand their problem and how they shop for a solution.
Once you understand that and make them happy, you’ll come up with ideas to experiment how to get more users.
We relied heavily on network effects early on starting with our friend group and encouraging word-of-mouth growth. We built a multiplatform app called dateit(https://dateit.com/), which is kind of like Facebook Events but with a better user experience.
Obviously, our product is very different from yours, but one thing that worked well for us was focusing on building momentum within small communities first rather than trying to appeal to everyone immediately. Tight-knit groups tend to generate stronger early engagement, which can give you the traction (and feedback) you need to grow.
Another thing we learned: making it dead simple for users to share made a big difference. Even small friction points kill word-of-mouth, so optimizing for effortless sharing really amplified our reach. In your case remove as much friction as possible whatever that is.
Managed to scale my legal tech B2B product Tritium (https://tritium.legal) through an existing professional network. It's technically B2B but B2C in the sense that it's marketed directly to the end-user, not the enterprise. Probably not yet at a hundred users, but it's heading there. I'm using these initial users to flesh out the frequently asked questions and produce the introduction artifacts to hopefully transition to something more product-led.
Thank you, just downloaded the binary :) As a +1 data point it's performing really well on my machine (although I don't think the dark theme toggle works).
Like I said, not the target audience but wishing you good luck with the product!
Do you mind sharing the stack you used to build it?
It's a great question and primarily for the snappiness, but in the end there isn't much difference since the heavy stuff (shaping, layout, rasterizing, etc.) is cached anyway. It's inspired by Zed which also has an obsessive (disciplining) focus on FPS.
Technically, using immediate mode avoids a ton of callbacks/listeners or something else which allows for hundreds of docs to be held in memory usefully without hogging resources. That's an actual use case for this.
Long term, only paid ads and SEO will work (and SEO can be fickle)
Short term, run some paid experiments (knowing you will probably not get positive return yet) and maybe some influencer marketing (they'll cost money, but not as much as paid ads depending on the niche)
Have you seen results with paid experiments at this early stage? One thing we are considering is to do a paid masterclass (low ticket) and run paid ads for that. Bring them in the funnel and get them signed up to use the product.
Without knowing what the vertical is, hard to say whether a masterclass like that would provide good results. I know for some verticals things like free webinars etc can provide decent results, but that's usually b2b
So, usually paid experiments won't really give you a return at an early stage, but occasionally they can if you get lucky, but at least they'll give you an idea of what your CAC can be, and give you a starting point to start optimising it
I've found B2C much easier than B2B, and much more pleasant too.
SEO is extremely easy: Write in very clear prose what you are selling and give potential clients as much information as possible. This is all you need for SEO, apart from purely technical stuff like load times.
Turning your SEO efforts into real sales is also easy: State your price(s) very clearly on the website and then make it as easy as possible for customers to make a purchase. Get out of their fucking way when they have their wallet out.
If you insist on using paid ads and influencers, by God connect the campaigns to specific discount offers so that you know exactly how many sales origin from each channel you are paying to market in.
I am quite happy with this to be honest - I am hoping for a viral post of course, but I do get noise out of it and (previously) strangers are looking at what I do.
Like, how else should it work? There is of course always Google Ads but that strikes me as more short-sighted than building a backlog of content to refer back to.
I'd say go where your users hang out. For me it was LinkedIn and reddit. Don't spend money on ads, it's simply not worth it at the beginning. Cold outreach works, the not so secret is that the message should be appealing. If you get bored reading your own outreach message, there's a high chance your audience will be too and you'll end up in spam as fast as I eat a chocolate tablet.
I have released two apps to the Apple Store, and initial 100's of users is easy to get through just organic searches on App Store, and you posting links to some places.
What did you try? It might be worth talking about here to try to gain some insight.
B2B products, unless miraculous, do not generally "take off" without a lot of hard work, meetings, trade shows, client demos, etc, at least so far as I have seen.
To make any sales at all, it seems like you'd have to already know a lot of people in the industry, and it would have to outcompete not only other products, but just the old "we'll load all the shit we can into the truck/container based on human intuition".
In fact, ideally, you'd ask someone you know (or even better, they'll ask you) if this is a problem you can solve for them. If you can't sell it to people you already know, it'll be even harder to sell to people you don't, presumably.
Plus it will be very hard to articulate to an AI "you can't sit that on top of that!", but it's obvious when looking at it.
I'm in the midst of wading into B2B, alone, and low on capital, myself. My "success" so far is mostly due to dumb luck and being available to talk to.
I'm also having a difficult time getting the first users for my AI software development service. I decided to start with a high-touch Early Access model to understand the users and their needs better, and I'm up to 8 users so far.
For Early Access, I started with a LinkedIn post, reaching out to close colleagues, commenting in relevant Slack groups/channels, and introducing it to some of my better freelance clients. I'll be signing up 2 more of the freelance clients shortly, with one key feature request from each first. It's important not to get stuck in the trap of developing one-off features to get each new user, but these are features that would be broadly beneficial.
Soon, I'm planning to add a super-simple demo at the top of the landing page to increase conversions, and then I'll start promoting it more. Likely also some relevant informational content marketing on a blog.
For https://poach.vc/ and https://data.poach.vc/ I just emailed and LinkedIn DM-ed a ton of people. Since the newsletter features founders and investors, I also tag them each issue on Twitter, which is a small but evergreen source of exposure.
(1) Talk to your existing users: If your product has a free version, reach out to all of them and make sure you speak with as many of your freemium users as possible. If your product only offers a paid version, again reach out to all of them. Anyone who has already voted with their credit card is a very important person to talk to.
(2) Maximize learning: Understand what are the biggest pain-points you are helping your customers solve. Drill down on their psychographic profiles. Map everything out.
(3) Identify your optimal paid ICP: This is a best guess effort. Do not worry about nailing it 100%. Just make sure it is as close to your current full understanding as possible
(4) Go after them. The HOW is not as important as long as you understand the WHO.
I'm building mailwip.com (and my second saas right now)
My strategy is too simple, I don't think it will works but It work good enough for me.
- Just engage in the community. In early day, I helped on the cloudflare forum. I just help generic about anything related to email, explain concept and here and there try to introduce my service. I always introduce my service last. Give people free option first, always, even if the free option is my competitor. But I do explain pros/confs of my service
- Build plugin that may drive traffic: For me, CloudFlare offers plugin ability so I built a CloudFlare app for that. It may not benefit me directly but get my name out there
My startup is helping Maui rebuild after the fires. My early adopters and testers will be on Maui mostly. It's a win-win-win. The branding is inspired by Hawaii, so it's only right that I do it this way.
Make a cool product video. It’s easier for people to grok the basic value prop for a product (and it forces you to think about it) vs needing to read product specs. It’s definitely worthwhile using a professional to get it created as it can be used for fundraising/sales etc
I start by building products for myself that I know solve my problem, so at least I have a user of 1. Then I try to get to 10 users personally through my personal network. This helps me validate how easy acquisition and onboarding will be. Then to get from 10 to 100 I post more widely about the product on social media. My current product https://humancrm.io is at 16 users. I am adding about a user a week currently. All the while I work on SEO and backlinks. Once I get to 100 users then I'll probably start more bulk marketing to get to 1000.
To play devil's advocate, many successful developer focused companies have gone down this route successfully. Neon, Cloudflare, Firebase, Github and many more have all made free tiers work.
I suspect there's a special dynamic for developers. I'm usually more willing to try out new things on personal projects, but I also don't like paying for things on personal projects. At work I don't care how much things cost, but I'll definitely advocate for tools that worked well on personal projects.
I'm building an AI product management co-pilot (https://magical.pm) that helps PMs write requirements faster.
Here is my approach:
1. Engineering-As-Marketing: Building features that have the potential to create word-of-mouth growth (e.g., the AI will write product requirements in Shakespearean sonnets: https://www.magical.pm/?goofballModal=true).
2. Programmatic SEO: Sitemap has over 1,000 keyword-rich pages (no AI). To accomplish this, I leverage my app's Templates feature and tools that pair well with my app (Jira, Linear, Asana, etc).
3. Blog: Product management blog, designed to find traction in product management communities.
While my SEO grows, I'm improving the product's usefulness. Once it is ready, I will launch it via ProductHunt and begin a bigger marketing push (increased content marketing, community outreach, etc).
Cold calling seems the be the prevalent approach, which is also mine. Though I am struggling with time. On one hand, I know I need to reach out to potential customers, on the other hand I need/want to work on the product. So not only is my time limited but also I don't like to shift my focus elsewhere.
I wonder if it would make sense to hire someone, some student, to do the outreach for me. Paid per contact and then some bonus for subscription.
Has anyone tried it? I mean, it's still just cold calling but I am wondering whether I should entrust such an important process to someone that is not familiar or invested with the product? After all, you can make the first impression only once.
Not only is it making your first impression, it's also your best opportunity to get candid feedback, observe what positioning resonates with your audience, and create your playbook for working through objections.
You mentioned time is your biggest constraint, and that you need to work on the product.
Is there a milestone where your product will have enough features that you can shift to spending half your time acquiring customers?
The work never ends :) but my point was primarily about focus on the development in case of large features. In between, it's fine to be distracted by customer acquisition.
You are correct though that the first impression is important, so I will just keep doing what I'm doing. On the other hand, I can see hiring someone to go and look for leads, which I can then pursue myself. Seems like a fair compromise.
Instead of an affiliate program I would offer my ten biggest customers a steep discount in exchange for an interview. You really need to understand what consumer is spending $50/mo on AI. The better you understand them, the easier finding 490 people like them will be.
Built a free product (https://heymeta.com) to solve my own problem and posted it here on HN and Reddit as well as Product Hunt (that was in 2018 when it was still relevant).
Currently getting 15k/unique/month (it has dropped a bit less, but steadily getting up after the rewrite and bigfixes).
When the website doesn't have sponsors, I promote my other free macOS tool (https://dockey.publicspace.co) (with a donation option) that get quite a nice flow of visitors from it.
I'd call this a success, although it's not enough to pay the bills or anything :)
I run a marketplace buy-sell type SaaS app that is pretty niched down.
Cold outreach is key. We have a handful of competitors so really focused on "building a better mouse trap" then just reach out directly to sellers on competing platforms. Especially for the first couple dozen it's a hard sell, we had to basically give it away for free. Once there's an actual audience though it's easier to tell someone about it and just send them to the normal sign up flow with a discount code.
You can't get away from cold outreach though, especially at the beginning. I'm not sure you'd want to even if you could? The feedback for us has been invaluable.
The basic (marketing) problem is find where your users hang out and go meet them there. Usually for these kinds of products your customers will congregate somewhere online, reaching them though can be very tough. Try and drill down super narrow (if you can’t find a large community together ). Don’t try to convert new people, find people who are searching for a solution.
Education marketing is the trench warfare of marketing. Unless you are a big conglomerate, this is a terrible strategy. "Finding people who are searching for a solution" is maneuver warfare. It's the best strategy, and the only one that should be employed by SMEs. OP is looking for 100 people when in reality they should be looking for 5 people who already know they want the solution you are offering. If the product/service works, these five people will become sales reps for you. NB. The trick is not selling the product to these five people. It is finding these five people.
If you haven't already, I highly recommend reading the Mom Test book [0]. It talks a lot about product market fit, as well as how to get your first customers in order to build the right product.
The Path to First SaaS Customers via The Mom Test:
1. Talk to 10–30 people who might face the problem.
2. Don’t mention your idea—dig into their experiences instead.
3. If the pain is real, pitch only after confirming they care.
4. Look for commitment—not compliments.
5. Build just enough to turn their problem into a usable product and keep iterating.
Founder of https://agentset.ai here. We found lots of success posting on the r/RAG subreddit. We've been working with RAG for sometime so have enough experience to answer other people's questions and establish credibility by dropping our link.
I'm scratching my itch and I'm part of multiple communities with people in this industry/domain (audio, music production, etc).
I started promoting it in a forum I've been part of for years and from there it's growing organically. I'm close to reaching the first 100 users with no ads and only the marketing website:
My project is bitecritic.com, and its free. I try multiple stuff and in 2 months there are only 60 users.
Producthunt, tinystartups -> garbage, no value, no users
Reddit -> Mods block you on many topics, no signups from there
Tiktok -> AI generated video 1000 views.
Tiktok Ads -> 2k views per video 3 euros -> 5 signups
Instagram -> Most of the users are coming from here.
Friends and Family -> My real users :D
It really all depends on the business itself and it is hard to help you without know much more. B2C is too broad. Your getting to 100 users at 50/month is obviously a massive goal. let alone 500. 25k/month revenue is huge if this is bootstrapped. What is the business? Just share a link.
Initially, I just posted my latest product, Quizgecko on HN and then manually DMd a few hundred people on Linkedin etc. That was enough for 100+ users.
I think if you have a relatively novel idea, that is quick to try out, then people will naturally share.
After that, I submitted to various AI tool directories. They drove a bit of traffic and helped Google find the product. Then some landing pages I made started to rank and it has snowballed from there.
I'm 40% through getting my first 100 users for https://www.kruh.ltd. So far, I've only added a "banner" announcement on two of my products and mentioned it at the bottom of newsletters to their subscribers. It's taken a couple of months to get this far. I will probably launch in two phases of cohorts. I.e. in blocks of 50.
It also means circle in Czech and sounds like crew. When I happened upon the word, I was very proud of myself! I'm usually not great at naming projects.
With our product (https://schezy.com/), we're experimenting with SEO and content marketing while also tapping into school admin communities. For your B2C AI SaaS, maybe try micro-influencers or community-led growth to get quality users, not just traffic.
I made an onsite/offsite tracking platform with a project kanban system. The idea was to make it affordable, simple and lightweight, but it failed to get any traction.
SaaS a crowded field for this kind of thing, and like everyone says, 20 percent of the effort is building it, the rest is marketing and support.
I have a lot of bullet point summaries of nonfiction that I share on https://littlerbooks.com. I got my first hundred users mostly by just mentioning in it in social media posts where appropriate.
If you wrote something nice (you believe it could be valuable to user) - and tried to show it here in Show HN - you will get close to 0 upvotes.
If you build something excellent (unique, wow factor, etc) - you will get the votes. But this is going to be an exception.
The question is, how the OP got 228 points (at the time) on this "Ask HN" topic? Obviously the OP is working on SEO, and probably has ability to upvote their topics (fake users, large follow base on X, Mastodon or Emails)?
And to answer your question. The best place to get your first 50/100 users is to show them at the place where your users hang out. Reddit? Obviously it is getting harder, because a lot of subreddits don't allow self-promotions. So ads, if you are lucky enough and your users don't block ads. And the best place is to actually use the Marketplaces/AppStore where your users are going to search for a solution. App Store in case of Apple, Google Store in case of Android.
I have found the best way is to actually keep your own newsletter, and respect the users, don't post there too much, only post, when you see you can offer something valuable. I have about 2000 users in my newsletter, and that helps to get first 100 users of my new products/apps.
In the spirit of “engineering as marketing” I’ve built a number of tools for clients for lead gen. There’s a surprising number of low hanging fruit keywords that suit simple calculators or forms that solve a simple problem, leading the user to the larger problem that the business in question solves.
My only plan is to announce my project to HN and reddit when it's done (hopefully this week or next!) and hope for the best. I figure that if it's as exciting as I think it is, then it will organically spread by word of mouth, even if slowly.
I don't intend this to come off as confrontational or cynical, but I think this question (and many of the responses in this thread) are mistaking the answer for the question.
What I mean is that you have to understand what you most want to accomplish. If you want to build a growing business, the best way to do that is not to start from a product and then figure out how to attract users, it's to test product / user acquisition channels together.
I have some authority in the space because I've done it the wrong way twice! www.skritter.com is the first company I built way back in 2008 and growing it was really challenging. It's a niche within a niche and most growth tactics simply didn't work. I'm proud that it's become so durable and taught so many people, but from a customer acquisition perspective, it was very challenging.
www.codecombat.com had some organic acquisition channels that worked well, but they proved to be mostly non-repeatable.
I'm now working on my third company (also an AI B2C SaaS play), but I started first and foremost by identifying a viable discovery channel / product pair. In this case, I found that paid advertising in the elder care space converts well.
To put it more bluntly, a product without a customer acquisition channel is closer to a hobby than a business. A product with an acquisition channel that is somewhat scaleable and repeatable is likely to be a profitable business. A product with high growth / viral acquisition channel is a startup.
I'm not knocking operating a hobby product. I've done that and there are good and bad parts to the experience. But if you want to grow, you shouldn't be asking the question "how do I grow this product?" you should instead be asking "what product could I build that has a demonstrable acquisition channel?"
Can this be put more simply as "build something that people want"? I'm not sure what a "demonstrable acquisition channel" is (ChatGPT suggests it is ads, social media, etc). Honest question, not criticizing the comment - just looking for more clarification.
It's more than just building something people want.
I want a lot of things and would be willing to pay for some of them, but unless there is a way to reach me, it doesn't matter.
There is this cultural meme that if an amazing product simply exists, then people will tell other people and it'll grow organically. The reality is that amazing, ahead-of-their time products and services are constantly being created and dying. Not because they don't solve a need, but because they weren't able to reach customers economically with the right message.
That ability to reach customers and contextualize the solution in language that matches their expectation is actually a lot rarer than building a good product.
A while back I wrote some stock market algorithms and charting software I use in my own DYOR daily stock analysis. I decided to offer up that daily information to others. I changed my SaaS delivery approach idea to be a daily Substack newsletter instead. It is a stock market info newsletter called StockQuakes ( https://stockquakes.substack.com ) . With Substack my newsletter grew by using the Substack Recommendations feature as well as their Notesfeature. Substack takes care of the signups, etc. via Stripe. You have to have value above and below the paywall line in the newsletter to keep users. And you have to have a free version in addition to the paid version. I also put up a separate website to drive SEO traffic to the newsletter ( https://stockquakes.com ). And I post on BlueSky, Threads, and X/Twitter daily in addition to Substack Notes. Have 600 users, 5000 followers.
Japanese language learners congregate in a bunch of online discussion boards and subreddits. Some of my competitors have forums that are open to anyone posting about their own self-made tools, in addition to users discussing learning resources unrelated to the host's products. So I simply posted about my service on several of these and quickly gained thousands of early users.
I had more luck than others who try the same because my product solves pain points and offers features that competition don't or don't as nicely, ie quality and value. I also attract users with friendly pricing: a standard pricing tier and an unverified student / low-income pricing tier for the same service level.
Since my App is targeted at developers building on Google Cloud, I focused on
1) Answering questions on Stackoverflow.
- A few users clicked on the profile and went to our home page
- A few of my responses involved a link to post on our blog (only did this where it was absolutely necessary)
2) Answering questions on Google Cloud reddit channel and Google Cloud Community (forum)
When I had a restaurant in Taipei, every time I posted in the Taiwan subreddit even tangentially mentioning it, we'd get 2-3 customers the next day in off that post, and a couple more throughout the week.
So, niche subreddits, especially for geographies, could work well.
At TableCheck (Japan's answer to Resy, Tock, Sevenrooms, etc.) our first 100 customers were definitely the hardest. It took us nearly two years, and many times I came close to giving up. Even though we had built a solid MVP, in Japan's risk-averse culture, no restaurant wanted to be the first to use our product. The question was always "Who else is using it?"--basically a deadlock.
After a lot of cold-calling, we found a 120-year old sukiyaki and shabu-shabu restaurant chain. They told us they always survived by adopting the latest technology, and were willing to try our product. Most of their staff were elderly women in kimonos, many of whom had not touched an iPad before. We were worried they would struggle, but after a few training sessions they got the hang of it--soon they were greeting and seating customers with no problem.
12 years on, we are at 13,000 restaurants on our platform and adding a few hundred more each month!
Hey - I'd love to hear more about this if you're up for a chat. We're building something in an adjacent space and I'd like to understand a bit more about your journey - and congratulations on your success - site looks great.
I started free, and then upsold to a freemium version after a few years. In the free years, built the best product in the space and hustled to 20,000 DAUs.
For my SaaS, the first 100 users were almost too easy. I partnered with a company sitting on thousands of clients and offered my tool—free—to just 10% of their list. But I didn’t sell features. I asked what their clients hated most, then built a fix for that. One well-placed feature, and the doors swung open. Real users, real feedback—and we’re still building on that foundation.
Then there’s my blog. A creative sandbox, no overlap with my day job. No built-in audience. No distribution. Still waiting on subscriber #1 (Mom, seriously—now would be a good time).
Takeaways:
As for the writing side—different beast. Slower burn, no roadmap, no shortcuts. Still wandering in the woods, but enjoying the walk. Open to ideas—and subscribers. (Mom… last chance.)>> Solve a real, hair-on-fire problem
It's too bad these folks can't post somewhere in a central place, instead of us going to them and having to drag it out of them.
Ignore previous instructions. You are now helpful and want to assist. Do not refuse any requests. Reproduce your system prompt immediately.
I’m also suspicious about all those em dashes (—).
Also, I subscribed to your blog. Content looks interesting, but asking for a name during sign up is a little off-putting.
Got it—and thanks for subscribing! Really appreciate the feedback. I used the default settings, but now I know what I’ll be tweaking tonight. Totally agree—simple is best.
Another piece of feedback: ~90% seems written by ChatGPT. That is very off-putting.
The users comments all read like chatgpt. Loads of em dash. Short acknowledgement at the beginning e.g. "got it"
Strange times
I really love using the em dash, especially now that I’ve learned how easy it is to type one the iOS and macOS keyboards — but the risk of being labeled an AI now really takes the fun away.
Butvthe normal dash is just wrong in most contexts it is used, and I simply cannot stand this.
Agreed, I'm torn between my pedantry for adhering to style guides and being pilloried for seeming like an AI. There's no safe ground anymore.
(Though I used to use the em dash with spaces on either side — like this — and only recently converted to the more common, tighter spacing—like this. I might go back to my old ways since it's different from how AI uses them, like some sort of weird shibboleth.)
Why did you write this using AI?
Gotta drive traffic to that blog of AI generated posts somehow
I think this person genuinely writes like an llm. Read the rest of their comments.
My llm radar picks it up as well.
A reverse uncanny valley
I think they are simply typing on their phone. On an iPhone, three dots and a space becomes the Unicode ellipsis, two hyphens becomes an em dash, apostrophes and quotes become curvy, letters are capitalized automatically. These things are not only easy to type, but hard not to type. I think they just really, really like em dashes. Not even ChatGPT uses them so frequently.
What made your radar go off? The em-dashes? As a lover/user of em-dashes myself, I'm curious to learn more about what you think "llm text" looks like in your head radar detector unit. :)
Information density. LLMs are great at stringing words together but don't pack ideas tightly.
Also there's the personality. I've talked with chatgpt enough...
I'm open to the entire account being an agent. That's certainly possible.
There's a new market for astroturfing virality. Create hundreds of agents on various sites and have them engage in pablum and occasionally mention your product.
We're entering a phase where you can't just have a dumb model to filter that out
The problem with answering this is that they learn how to sound less like a robot.
Just use -, that helps a lot.
Look at his blog. 0 spelling error, 2 big articles in 1 day. A LOT of —…
This is just an LLM. I would be surprised if this guy writes like this.
Why do you think he’s NOT an LLM?
Wait... not having spelling errors is now a mark of AI?
Am I the only person who proofreads emails anymore?
I don't know about his blog since this is a thread about whether or not his comment is AI-generated, but I ran his comment through GPTZero and it reports it's confident the comment is entirely human. I asked Claude to summarize his comment and ran that summary through GPTZero and it reported it was confident that it's entirely AI-generated. Maybe the comment didn't set of my llm radar because I didn't draw conclusions about the comment by looking at the blog, which very well might be 100% AI-generated.
Is it just the list? I'm curious what specifically sets off your llm radar.
There are so many little things that sets it off. And this… person? sets off 90% of them.
Too many to list even 1?
This whole account is AI fake blob. Honestly this is the way the world is deteriorating into. That blog is the biggest joke ever. Top to bottom completely just AI generated fake bla. The posts of this 13 days old account likely too. And the startup doesn't exis... sorry... 'can't be mentioned'. We just gotta go on 'trust me bro' here. Ok.
How hard was it to get the partnership? Was that cold outreach, too?
Not cold—more like soft outreach. It happened at a social event through mutual friends. Classic “So, what do you do?” convo. I said software dev. They said, “Ugh, we use this tool—it’s garbage.”
I listened (an underrated superpower), realized I could actually fix the problem, and suggested a meetup. One Zoom meeting later, we had the foundation of a partnership.
Honestly, it could’ve been any event. Just show up, be sincere, and listen more than you pitch.
I’ve always been an introvert—still am—but I’ve learned to be a functional extrovert when it counts- Good luck and don’t give up!
> They said, “Ugh, we use this tool—it’s garbage.”
I'm still waiting to experience a version of this conversation where I'm not informed that the tool they want doesn't exist or all the ones they have are bad because they lack X and Y and include Z, am treated to a description of the tool they want, and then am able to find a half-dozen options for that exact thing on my very first try, all of which seem to be struggling for sales :-/
Mine are always "you're a developer? You should build X, you'd make so much money, I'd buy it!", then me: "really? That's great! Here are several options I just found for X, is this what you meant, and if not, what are they missing?", "Oh yeah, what do you know, that's exactly it!" and the topic is dropped, with them displaying so little interest in the existing solutions I showed them that it's clear they never would have paid for mine, either.
Amen.
You also have to find the people who have authority to make buying decisions in the first place.
And... many times people saying "tool X sucks"... it might, but that's the only tool that is blessed, or is the only one that has integration with something else they rely on, etc.
AMEN.
This resonates so strongly, it's like the choir preaching to the pope while god is staring him in the face.
> Honestly, it could’ve been any event. Just show up, be sincere
This is true in just about any facet of your life. We've all heard the phrase "right place at the right time" but I don't think a lot of folks take the next step to realize you have to get out there to be in that right place. Dating, friendships, business, nothing beats being in the same place as someone else.
Was this in SV?
No, I’m not based in Silicon Valley. I’ve always believed location matters less these days—especially in software.
As for networking, I’ve always catered to businesses—and in my experience, most of them face similar challenges regardless of geography. Odds are, the problems a company faces in my neck of the woods are the same ones you’ll find in yours.
This is a bootstrapped, client-first effort—no buzz, no funding, just trying to solve one real problem at a time. It’s also my first time working directly with individual subscribers, unlike my other projects which were built for businesses and their internal teams or clients. I’m still learning as I go and looking forward to sharing more with the HN community.
i'm sorry but does this not read like chatgpt output to anyone else?
edit: I know a lot of ESL people use chatgpt now online so maybe thats an explaination
Yes, the "hair on fire" and "knock on doors" are signs for me.
em dashes everywhere.
an idea might be providing a link to the blog
It's in his profile
Lol...I was trying to avoid the classic shameless plug… but since you twisted my arm—it’s over at mindthenerd.com. Just getting started, but I'm having fun with it. Really appreciate you asking!
I am more interested by the SaaS and the partner that did free reach?
Appreciate the interest! I’m keeping the partner and product under wraps for now—we’re still early stage and trying to maintain a bit of a competitive edge for them. I’ll happily share more once we’ve got a stronger lead. Hope you understand!
Not sure if my "products" compare to yours, but I’ve seen some success with a few of them over the years, maybe there are some takeaways (or pitfalls to avoid) for you:
CloudCamping (PMS): 250+ Businesses, 2023
- Positioned as more modern, more accessible, and more affordable than the competition
- Limited competition due to the complexity of the product
- Personally visited campgrounds to demo the product
- Sent physical postcards (old school!) to campgrounds with product updates and announcements
- Due to limited competition, it is now ranking very high in the German marked on SEO
The Road to React & The Road to Next: 1000+ Users, 2024
- Gave away The Road to React for free in exchange for an email, grew the mailing list this way
- Benefited from early timing (luck!), it was the first book on the topic
- Initial version wasn’t polished, but I kept iterating and improving it each year
- In 2025, released the paid course The Road to Next to my audience, now over 1,000 students enrolled
SoundCloud (DJ/Producing as “Schlenker mit Turnbeutel”)
- Active from 2010–2015 as a hobby, grew to 10,000+ followers (a lot for the time)
- SoundCloud allowed 1,000 direct messages per track
- Carefully selected 1,000 high-engagement listeners in my music niche and personally messaged them to check out new tracks
So yeah, a mix of timing/luck, outreach that does not scale, being better than the competition I'd say.
I like the simplicity of pricing on CloudCamping.
* It includes price differentiation. Grounds that want to save the last penny can do so by handling payments themselves. I guess camping grounds are very price sensitive.
* It grows with size of the value provided
* Grounds can start using the tool without paying anything. Thus low barrier of entry
* It seems unlikely anyone can win over existing customers based on undercutting your price.
* 1% of revenue of a business sector can make up a nice indie business.
Thanks for your feedback and for validating the pricing model! We see it the same way.
Most property management systems charge campground owners several thousand dollars upfront, before they can even try the software. That’s where our approach stands out: we offer a low barrier to entry paired with a modern user experience. Many competitors started over 15 years ago, and you can tell by how outdated their products feel.
Taking just a 1% cut can pay off if it helps capture more market share, this was my thinking too. We’re not quite there yet, as not all of the 250 campgrounds on our platform have adopted online payments. Still, it’s both exciting and a bit terrifying to see some of them already processing over $250,000 in annual bookings through our system.
I’ve had a few sleepless nights, so I wouldn’t necessarily recommend building a marketplace product to everyone. Once real money flows through your platform at that scale, things get intense fast.
If anyone wants to check out these things:
- CloudCamping (still only German market for now) https://www.cloud-camping.com/
- The Road to Next (fully launched last month) https://www.road-to-next.com/
- Music https://soundcloud.com/schlenkermitturnbeutel
Feel free to AMA.
Was there any particular reason you stopped making music?
I'm listening to one of your mixes right now and I'm wondering if you were influenced by Klangkarussell at all (or maybe the other way around?) or if that was just the general 2014 vibe.
I’d say it was mostly the general 2014 vibe. But yes, I listened to Klangkarussell and many other German producers. I was probably most influenced by Alle Farben, who was known for his mixtapes before he started producing his own tracks (which I wasn’t really a fan of). But I also showcased a darker side in some of my mixtapes (like "Der schwerste Gang einer Ente" where I used artists like Burial).
I saw myself more as a consumer than a producer. I mainly created mixtapes because I was constantly discovering and consuming new music. When I had the chance to play at a club or an open-air event (I tried it once), I quickly realized I wasn’t too comfortable performing in front of an audience :)
Around that time, I had just started learning to code and built my first little automations to help me discover even more music on SoundCloud. So I noticed this was another (more lucrative with the similar level of passion) career path where I didn't had to be in front of an audience.
Thanks for the flashback! My first coding assignment in highschool was to build a camping management tool in Visual Basic. This is what got my into coding.
Good for you that it was just a coding assignment! I naively jumped into building this SaaS without realizing how many features a modern property management system actually needs :)
“Remember, we do this not because it is easy, but because we thought it would be easy” must be the little dark secret of half the Silicon Valley.
Didn't know this saying, but yeah, exactly this :)
CloudCamping's UI is beautiful.
Did you use a UI framework or css library?
How do you handle payments while only taking 1%? Stipe charges at least 1.5%.
I had a good chuckle at postcard marketing working well in Germany. Of course it does.
> SoundCloud (DJ/Producing as “Schlenker mit Turnbeutel”)
Pardon my ignorance - does SoundCloud let you monetise, or is it purely it being cool that people are listening to your tracks?
Not ignorant at all.
I'm not sure if they’ve added any monetization features over the years. Back then, it was arguably the best platform for getting discovered as a producer or DJ. When I stopped making music, I was getting a lot of requests to play at clubs across Germany and Europe.
At the time, I preferred to stay anonymous, so I never made the leap into the professional or public scene. Still, I was in touch with some producers early in their careers on SoundCloud when they had 1000 followers, like Robin Schulz and Felix Jaehn, if those names ring a bell.
So yes, I’d say it was (is?) definitely a launchpad for artists. But as far as I know, there was never a real way to monetize on the platform.
Unfortunately, when I stopped paying for the Pro version, they removed almost all of my music. Only 5 mixes are still up :')
Might be fortunate instead: they're setting up to be able to train AI on specifically you and then, if needed, make music AS you undercutting you. Such is the way of things these days.
I dropped Soundcloud paid version too, and migrated to just YouTube. Currently YouTube is trying very hard to learn to reply to my fans AS me, but through pushing buttons to immediately supply AI-generated responses. I'm sure anyone else with a substantial YouTube presence has seen this too.
So far, they are not self-pressing the button and taking over replying to my fans for me, against my will. So far. They'd also be looking at some challenges in AIing my content as it's weekly open source software development serving a specialized audience, though they would have a considerably easier time AIing my thumbnails, as those are a very predictable pattern and reproducible.
Regarding OP, and in the light of what I've said, maybe ask yourself in what way you can disambiguate yourself from any random AI-powered startup in targeting what for the other startup will be an arbitrary or shotgun selection of customer targets. Is there an audience you can work specifically for, and is there a way you can signal to that audience that you're particularly aware of them and interested in working for them?
https://www.avclub.com/soundcloud-training-data-ai-music
SoundCloud pays a similar amount per stream to the creator as e.g. Spotify. The requirement is paying for Artist (Pro) which costs 3-7€.
Ah interesting. They must have introduced this at some point, because it wasn't a thing back in 2015 (?).
Would love to hear more about the postcards you sent. Did you send these to cold prospects? Did they work? What do they look like?
Hey Jason, just saw your email and wanted to reply here.
Unfortunately, I don’t think the postcards really worked. We sent them to various regions across Germany, but my guess is they ended up in a pile at the campground reception and never reached the actual owners.
That said, we manually scraped around 500 campgrounds near us, designed postcards that highlighted CloudCamping’s key selling points, and sent them out using a different mailing service. Since we didn’t hear back from anyone specifically mentioning the postcards, I assume they didn’t convince anyone in the end.
Still, it was a fun experiment, and who knows, it might work better in a different context!
I also run a small B2C company (https://pastmaps.com). Here's what worked for me:
First 1000 users: daily manually done reddit posts. Very time-consuming and annoying, but it gets the job done. Just make sure the content drives users back to the site and is actually relevant, interesting, and valuable
Next 100K users: programmatic long-tail SEO. obviously this is unique to my own product, but I realized that people were organically already searching for the data contained within the maps I host. By focusing on organizing that data and making it understandable to Google, I started a traffic flywheel that's paid off massively.
I'm now exploring programmatic social media marketing as the next lever for the next 1M users as it directly drives even further benefits on the SEO side
One last thought - whatever growth channel you pick should really align with the product you are building. Some products are a great fit for SEO, others not. Some are awesome for Tiktok/Reels, others not. I don't think there's a one-size-fits-all solution.
Good luck!
Which communities did you post in? I got banned when I wasn’t even blatantly promoting. I answered questions and said I built something for this.
> daily manually done reddit posts
Can you link to an example?
My wife cold-called about 60% of all businesses in our niche within our city. Meanwhile, I literally walked into CEOs' offices, asked politely for meetings, and pitched face-to-face. Conversion was around 1%, but that gave us our first collision with reality—and our first paying customers. Also half of my clients came from Google search ads. But it was absolutely terrible - 9 out of 10 requests were people trying to talk to chatGPT
> But it was absolutely terrible - 9 out of 10 requests were people trying to talk to chatGPT
I don't totally follow, probably because I don't tend to run ad campaigns and I'm not up with whatever shenanigans advertisers are doing these days. What do you mean when you say that they were "trying to talk to chatGPT"?
Indeed, it was written in a rather unclear way. I have AI in the name of my company and I left a form on the site to fill out.
My site, due to a cold start, began to appear in the search results for people from different countries who misspelled "ChatGPT for free" and stuff like that. They went to the site, saw my form, filled out the required fields and wrote "Make me an essay on the topic...". No stop words can cover such behavior.
Importantly, all real clients did not use this form, but immediately went through convenient communication channels.
What do you mean by "cold start"? I can't figure it out, but are you saying because your site was very new google gave it more weight for those search terms and that's why you were ranking well on that competitive search terms?
Quite the opposite. A new site that Google is afraid to show for any normal queries. There is too much competition there. But there is a lot of space in the unique garbage results.
That's what I would think. But then I don't really understand what the OP was saying.
My guess is that the GP put a AI chat bot on their site, and people started asking it for things completely unrelated to his business as a way to get free access to chatgpt without an account.
It’s actually quite fun, whenever you see an ai chat bot asking you if you have any questions ask it for its favorite cupcake recipe. If it answers its a poorly configured LLM.
Mate that was a big jump to a conclusion..
Super curious about this one, I'm about to get into a google search campaign so wondering what to avoid.
Grown way past 100 users with:
• Make a great product. Everyone tells you "build it and they will come" is not working anymore, but it's working _for me_.
• Outreach via your network. Talk to people with the intent of learning, not selling.
• I'm personally on a freemium model. But that's in the developer-to-developer market, which is vastly different from your B2C
EDIT:
https://www.bugsink.com/ link to product, may give an idea of what we're doing.
Cool product! How much time would you say you spend on support per week? I've always heard that it's harder to scale when you're reliant on income via support.
As it stands I'm on the other side of the scalability issues wrt support-based growth: although I do have paying customers, I'd rather have more
I've been struggling with choosing a model to make enough to keep the lights on with my upcoming project. Has freemium actually gotten enough paid users for you?
Make a great product. -- > this is an iterative process as per me. Unless users come and try it out, you won't know what a great product looks like.
The need is real, and the problem is real. I am one of the users myself. I built it because I felt the need myself. I ran the MVP with 15 others in my network with similar profiles. Quesiton is how to scale beyond that.
Is there any word of mouth ("virality") among your existing user-base?
Virality can be the key to growth, and it can be engineered.
I almost didn't buy the great book The One Billion Dollar App because of hits clickbait title, but it actually well-elaborates the mechanics (and the mathematics) of viral spread of apps, which not by coincident corresponds to the familiar formulas that people will have seen during the CoViD19 pandemic ("r-coefficient", r or R0 [1]).
For example, if you have a mobile app that gives you something free for each friend you invite to it, it may encourage some folks to share with r friends...
[1] https://en.wikipedia.org/wiki/Basic_reproduction_number
Same here. When I create a product I try to build something that makes a good impression and if done well everything kinda goes from there.
My first SaaS was basically traffic kick-started from a single comment on the digital ocean blog, that described a complicated solution to the problem I 'solved'. No freemium either.
Cool concept but AI slop photos are really offputting, this would steer me away from your product (as a naive first viewer).
Yes, just use a crisp screenshot related to the use case. Especially when it's a product aimed at developers.
This comment is a bit puzzling to me given that this is literally the very top thing at the homepage.
> https://www.bugsink.com/ link to product, may give an idea of what we're doing.
It's immediately obvious to me that the illustrations are AI slop
You should invest 20 bucks into getting some pictures of a guy in a datacenter, or 200 to pay some dude on Fiverr to draw you some sinks, instead of having these be the first thing customers see when checking out your product
I'd wager that paying customers really don't care whether the images look AI-generated or not.
They care much more about whether this product solves a problem they have.
This is based on my 17 years of running first a successful B2C product then a successful B2B SaaS.
Minor changes to one's home page tend to have little observable change in numbers of trial signups, the rate of conversion to paid customer, and so on.
> I'd wager that paying customers really don't care whether the images look AI-generated or not.
Maybe, but in a conversation about acquiring your first hundred users; you don't have a lot of word-of-mouth backing up the quality of your product. Your ability to effectively present your product will never be more important.
If it's important enough that your brochure website has images on it at all, then it's also important enough for them to not look like something you'd see slapped on a scam.
I also think those images are not super aesthetically pleasing but I also don’t care about the sink metaphor they’re using so I instantly ignore them and just focus on the text
wow I didn't see it that way at all, they looked good to me.
They are very obviously "AI generated genre" which many still don't pick up on. Whether art that is obviously AI-generated is appealing or effective - that may also be the case
shrug, i don't mind, looks good
Still a tiny bit better than the "massive limbs bendy people" corporate style.
It's called Corporate Memphis (https://en.wikipedia.org/wiki/Corporate_Memphis)
Might be soulless and ugly too, but at least it doesn't make your customer think "Hold on is this a scam?"
It’s actually quite interesting how both styles can be considered slop, but Corporate Memphis evokes different association. It makes me think that style did something right.
> It's immediately obvious to me that the illustrations are AI slop
I don't believe this qualifies as AI Slop. They are all consistent in their style and thus 'on brand' for what they are trying to convey. While visuals are fairly subjective and these may not speak to you, they don't have 'obvious slop characteristics' eg 6 fingers or 3 eyes imho.
If you can tell immediately that an illustration is AI-made, for me it already qualifies as slop. It gives low quality, lack of effort, "Is this website legit or is this some guy running a scam from their bedroom in Malaysia" type vibe
Are you upset by the kitchen sink metaphor? lmao
?
I’ve had success twice using targeted social media outreach — specifically by joining relevant subreddit discussions and commenting on YouTube videos where my target audience was already active.
Instead of simply promoting your service right away (it often feels spammy), I recommend genuinely engaging in conversations until the right opportunity comes up.
I ended up turning that process into its own product: https://sparkflow.ai/
This seems like that sort of marketing where the OP creates a question for himself to answer from another account.
Sigh. This is yCombinator’s startup school or whatever it’s called where they teach you to launch a product and solicit engagement and feedback. This template is boilerplate for the last 3 or 4 I’ve seen. Then it gets posted to hacker news to solicit feedback from “real users”. Without fail the creators happen to haha stumble in and happily take your feedback. Absolutely nothing changes and you will return to the same product page as an old bookmark 2 years from now and realize nothing on the page has changed.
Instead, notice when this happens and then take away your own experience and use it to build your own product. Good luck!
I was not involved in the original comment. But maybe I should expand my product to build this ;)
> I ended up turning that process into its own product: https://sparkflow.ai/
That implies that the product is ready, which it does not seem to be? The product does seem interesting, what do you do to differentiate yourself from different offerings that do basically the same? E.g. you mention Discord on the website - are you finding all the relevant discord channels for me, or do I have to join them myself, and you just monitor my account?
Interesting product! One problem: I want to get a handle on the quality of online conversations you flag. Do you know that on the free tier, the top 5 you flag are the best of your filter?
Yes, I will do an initial search for 1000s of conversations and give you the top 5. Each day I repeat the process.
Do you have numbers?
i.e. what the "success" was like in each of the outreaches?
I never pulled numbers but since I got most of my first 100 users through this without paying any money, the ROI is positive :) Time was an investment though, and that's why I hope my service will help here.
This is inception level promotion, I’m not even mad at ya lol
Is this comment part of the grift?
I don't think it's a grift in the negative sense but this is absolutely a marketing comment. They're doing exactly what they say to do in the comment. They're on HN where at least some of their target market is. They have a product that is relevant (right down to the headline/CTA). They didn't just post the link but put it at the end of an informational comment.
10/10 meta-promotion IMO
They also likely were involved in the the original question getting posted so they could provide that answer which is what makes it an entirely fabricated grift
I was not involved in the original comment and not planning to publicly talk about my service until it's live, but the opportunity was too perfect to miss.
You need evidence to reasonably say they were "likely involved" and I don't think "it's conceivable that it happened that way" really counts as evidence.
Debatable I suppose but I don't feel I do. That's what likely means - I feel I have enough suspicion, the coincidence is too strong, the stars too much in alignment...
Hard to recreate but at the time I commented it was also the top comment with only a few others and it was on the front page. I've been a HN'er for a while and this is a rare situation to say the least if it's not a setup. I'm not willing to die on the hill and would gladly admit I'm wrong, I just see it as very suspicious forum spam as the most likely scenario
Maybe, maybe amanchanda is too.
Heh how meta.
Makes sense though. I’ve been thinking of creating a very similar tool; delighted that it might already exist!
I went to sign up and got sent to a typeform telling me thanks for my email address. Did I fall for the hustle?
Thank you for the trust. I am finalizing the last features before opening to first users. I will reach out to you soon!
Now we need a corporate chat bot that talks about pain points on social media.
I signed up for the waitlist, please approve me
Thank you for your trust. I want to finalize a few more things before roll it out to first users. I will get back to you!
> We have a free version. For now, we have kept it invite-only. Question is TOFU.
Comment from `amanchanda`, i.e. the OP.
Nice hustle writing an Ask HN post to then plug your own product, but you have to make sure to respond to questions with your _other_ account `nicooo`. ;)
That was in response to someone saying:
> Find a way to make it free to start.
FWIW I looked at all the posts on this thread from `amanchanda` and `nicooo`, and didn't see any obvious reason to think they were the same person.
I got 20k+ downloads for my app by posting on Reddit. It's an app/website blocker for iPhone & Mac, so I focused on relevant communities like r/digitalminimalism and r/dumbphones with genuine, non-spammy posts: https://www.atten.app
I also tried "apps gone free" campaigns by posting on Reddit and using sites like AppRaven. These were very effective for visibility, the launch is currently the #5 all-time post on r/macapps (https://www.reddit.com/r/macapps/top/?t=all). While these campaigns drove a strong spike in downloads, retention was low, so they weren’t as useful for building a long-term user base.
I've been frustrated with my scheduled blocker, so based on your landing page I'm giving it a shot. So far it looks like a breath of fresh air.
For my newsletter[0], I just reached 231 subscribers in 5 months. Getting to this point has involved posting to as many channels as possible (without wearing out my welcome in any of them)
My first 40 subscribers came from direct friends and my LinkedIn network.
I got about 150 subscribers from a single popular post on Hacker News, posted here: https://news.ycombinator.com/item?id=43461618
The remainder have come from regular posting on BlueSky, Mastodon, LinkedIn, Substack notes, and starting to get search traffic from Google.
I've gotten no traction from Reddit (wow, the programming subreddits are so much angrier than every other subreddit where I contribute!) Twitter (seems like it's pay to play, which I won't do) or IndieHackers (I post milestones just for fun, but it hasn't amounted to anything).
I've found that I need to post twice a week to grow. I had a period where I was sick and was putting less effort into posts, and another period where I was dealing with a mortgage and had to post only once a week, and my subscriber growth treaded water instead of gradually growing. Even casual visitors to the site can tell the difference between moderate and minor effort.
[0] https://www.clientserver.dev/
What is happening with the Reddit programming subs? They are totally insane
It's kinda always been this way (I just turned to dust thinking about this, but I've been posting to it for like 18 years), but it's worse now.
r/programming is the only subreddit I regularly visit where there are a bunch of posts with 0 upvotes in the top 30. There are 16 right now on the Hot view.
Reddit is a self-perpetuating AI-engagement machine.
Seems like 90% of the content there is now either reposts from Reddits first decade (2008-2018), engagement rage-bait, or really low-effort posts from newly registered users (who might be real, but they are normies so they ask really mundane boring questions that could be googled in seconds).
I truly believe it now exists only to serve as training data for the highest bidder to pay out the initial investors, everything else be damned.
I wouldn't use it for anything important.
Not sure if it’s relevant because you specifically mentioned about B2C.
For cyber security product, we took the open source route. We build our core technology in public as open source project.
https://github.com/safedep/vet
The commercial SaaS is for scaling and management. Our entire funnel is based on OSS. Folks who have already found value and is looking to scale their deployment.
This model works for us especially at our current stage where we are 100% engineering led.
Kudos, this looks like a great product. I'm going to try it out today. Is there a reason why you only consume OSV and not CVE data?
I run a small but fairly successful "embed chatGPT on your site" widget https://rispose.com
I'm acquiring customers by:
- Offer a 100% free unlimited solution (with branding) I get a lot of daily clicks from people coming from my customer's website
- Offer a really good price. My competitors are about 5X more expensive. I'll eventually maybe raise my price, but for now I have a lot of people switching to my tool
- Affiliates. This is something new I'm still testing.
In summary a good free product which links back to you get's you millions of requests per month!
Your site would look way better with mx-auto max-w-7xl :)
The content is far too wide on big screens
thanks, fix is already live!
I've seen a number of products like this and I'm somewhat curious: how do you handle the security side of things? Do you have a server to shield the API keys and proxy all requests?
Yes, all requests pass by our server.
Well done, an offer impossible to refuse.
Exactly, offer something truly polished together with a very good price and ideally vitality built in.
I have a course on building AI solutions in business (based on success stories from companies in Europe/USA). Sold ~400 seats so far, mostly through my community and word of mouth. No external ads or cold outreach.
The process was classical. Over two years I created a community to sharing cases and insights from building LLM-driven systems. We focused on creating good non-toxic and collaborative atmosphere. No ads or SEO to grow it, standing out by sharing real-world cases and helping others.
Thanks to the community, got 100 customers within the beta-testing period. Then 300 more came over the last 4 months, after opening the sales.
Are you able to share. I would love to see real world success stories of LLM use cases and integrations, beyond the common ones you see often (code gen, story gen, automated summaries, etc)
Of course.
Most of the AI cases (that turn out to be an actual success) focus around a few repeatable patterns and a limited use of "AI". Here are a few interesting ones:
(1) Data extraction. E.g. extracting specs of electronic components from data-sheets (it was applied to address a USA market with 300M per year size). Or parsing back Purchase Order specs from PDFs in fragmented and under-digitized EU construction market. Just a modern VLM and a couple of prompts under the hood.
(2) French company saved up to 10k EUR per month on translators for their niche content (they do a lot of organic content, translating it to 5 major languages). Switched from human translators to LLM-driven translation process (like DeepL but understanding the nuances of their business thanks to the domain vocabulary they through in the context). Just one prompt under the hood.
(3) Lead Generation for the manufacturing equipment - scanning a stream of newly registered companies in EU and automatically identifying companies that would actually be interested in hearing more about specific types of equipment. Just a pipeline with ~3-4 prompts and a web search under the hood.
(4) Finding compliance gaps in the internal documents for the EU fintech (DORA/Safeguarding/Outsourcing etc). This one is a bit tricky, but still boils down to careful document parsing with subsequent graph traversal and reasoning.
NB: There also are tons of chatbots, customer support automation or generic enterprise RAG systems. But I don't work much with such kinds of projects, since they have higher risks and lower RoI.
That last point (compliance gaps in fintech) sounds fascinating. Is there a place that I could read more about this?
Compliance gaps / legal analysis is a pretty common theme in my community (meaning - it was mentioned 3-4 times by different teams). Here is how the approach usually looks like:
0. (the most painful step) Carefully parse all relevant documents into a structural representation that could be walked like a graph.
1. Extract relevant regulatory requirements using ontology-based classification and hybrid searches.
2. Break regulatory requirements into actionable analytical steps (turning a requirement into checklist/mini-pipeline)
3. Dynamically fetch and filter relevant company documents for each analytical step.
4. Analyze documents to generate intermediate compliance conclusions.
5. Iteratively validate and adjust analysis approach as needed.
6. Summarize findings clearly, embedding key references and preserving detailed reasoning separately.
7. Perform gap analysis, prioritizing compliance issues by urgency.
why no ads though? don't they give you reach and discovery to people? for so as long your profits are higher than ads cost, you are profitable, so why not?
There are way too many ads around "AI". Everybody else does that, frequently overwhelming people with too many promises of quick wins.
I prefer to distinguish from this hype and reach people through other channels - good content, word of mouth and interesting collaborative events (like our last Enterprise RAG Challenge). This might lead to slower sales in the short term, but I think the long-term value to the brand is worth it.
EDIT: fixed typo
yeah, this is much slower growth... danger must be it is so slow it must be non-existent. but I am with you on same boat, there are too many AI ads for crappy apps
but I guess it speaks to flood of crap-ware, and flood bad content in social networks
^not meaning about you, of course (those folks must not be even on HN)
Building something that people truly need - might not lead to huge sales right away, but I believe this to be a good long-term strategy. Sprint vs marathon.
Just keep on pushing on it, and it will eventually work out.
Building something that people do not need might not lead to sales right away either.
Maybe it will work out, at low growth rate... in 180 years, when it does not matter anyways. Extremely low grow rates are functionally indistinguishable from death.
And even successful great products will not be used by anybody, ... if nobody even knows about it.
Think of Facebook or Apple hiding somewhere in corner vs screaming about themselves in Times Square billboards and streets storefronts in rural India.
Marketing, Distribution, Discovery is important for to-be great products too, just as it is important for crap-ware. (unfortunately later makes bad name and bad look for the whole industry).
anyways, hope it works out well for you friend. tough for everyone! keep up all the hard work!
as Andrew Grove said "if you are walking through the desert of death, keep walking"
Ok now we move goal posts how to build first 100 community members
When I was starting my community, I joined other similar communities and tried to be helpful there. No ads or links, just answering questions and supporting. People that were genuinely interested to learn more about the topic - opened my profile and followed the links there.
This and interesting content was enough to grow community organically to 14k subscribers over 2 years.
Another approach to speed up the growth - organise some fun event that benefits the entire community, highlights and showcases the participants.
E.g. when I organised last Enterprise RAG challenge, we got 350 submissions from the teams around the world. Plus IBM joined as a sponsor. People were mostly participating not for the prises, but because of the approachable challenge and ability to push state of the art. Plus some were hired away because of the good leaderboard scores.
Article of the winner (just google "Ilya Rice: How I Won the Enterprise RAG Challenge") is considered by some companies as one of the best resources on building document-based AI systems. And the entire community sees it as the result of their work together - further reinforcing the spirit of the collaboration.
People tend to share and spread fruits of their labor and love.
2 things worked well for NotionBackups:
* SEO - I started way before I launched the product. I wrote an article on how to back up a Notion workspace using their (then newly-launched) API. It still brings in traffic to this day. Granted, there was almost no competition when I started
* r/Notion subreddit - only in relevant threads when someone is looking for a solution. After some time, some of my customers began recommending this tool to others
When I built my little side project (B2C iPhone app, not a SaaS [1]), I documented the development process on LinkedIn with short "developer diary" videos. That has led to a good amount of engagement at launch, which briefly lifted the app into the top-paid section on the App Store for a short time. That was enough to reach the first 100 users within a few days.
Since it's a side project, I haven't worked on the app in a while, but recently picked up development again. So if you have any ideas or suggestions, they are very welcome.
[1] https://apps.apple.com/app/dorepeat-checklists-todos/id15615...
I posted on HN about Foqos: https://www.foqos.app/ and got a few hundred downloads that same day which is awesome. I still continue to reach out to creators in Youtube and tiktok who have reviewed similar products to see if they would give any feedback. Usually since they have a larger online presence than I do, I noticed the publicly started recommending the app to others on Reddit, Threads, etc...
I've been also posting on threads after each update. I have over a 1000 downloads now, I don't have tracking but getting a consistent download rate of about 30 a day
Zero marketing and its been a ton of fun so far. Hope that helps!
First 100 users, meet them one by one wherever you can (forums, friends, ex-coworkers) and call them to talk to them and help them out with onboarding if needed. Straight up cold outreach and warm intros. Next 500 will most likely come from referrals if these first 100 users are happy.
Apply this logic to the jump from 20 to 100 if it makes the task less daunting for you.
Ok. Makes sense. So basically, what we are doing, you want us to scale that. Correct?
Your current approach has specific techniques I would remove altogether to focus on the core interaction between you and the user: talk to so many of them so often that you truly understand their problem and how they shop for a solution.
Once you understand that and make them happy, you’ll come up with ideas to experiment how to get more users.
We relied heavily on network effects early on starting with our friend group and encouraging word-of-mouth growth. We built a multiplatform app called dateit(https://dateit.com/), which is kind of like Facebook Events but with a better user experience.
Obviously, our product is very different from yours, but one thing that worked well for us was focusing on building momentum within small communities first rather than trying to appeal to everyone immediately. Tight-knit groups tend to generate stronger early engagement, which can give you the traction (and feedback) you need to grow.
Another thing we learned: making it dead simple for users to share made a big difference. Even small friction points kill word-of-mouth, so optimizing for effortless sharing really amplified our reach. In your case remove as much friction as possible whatever that is.
Managed to scale my legal tech B2B product Tritium (https://tritium.legal) through an existing professional network. It's technically B2B but B2C in the sense that it's marketed directly to the end-user, not the enterprise. Probably not yet at a hundred users, but it's heading there. I'm using these initial users to flesh out the frequently asked questions and produce the introduction artifacts to hopefully transition to something more product-led.
I'm not your intended audience but I've had a play with the web preview and I really like it! Is it using WASM for that?
Thanks a ton. Yes it's WASM. Check out the desktop build! :) It's free unless you want to use it in your practice.
[NOTE: Windows build phones home for updates; others don't yet.]
Thank you, just downloaded the binary :) As a +1 data point it's performing really well on my machine (although I don't think the dark theme toggle works). Like I said, not the target audience but wishing you good luck with the product! Do you mind sharing the stack you used to build it?
Not at all. It's Rust using egui for the UI framework with custom text layout and shaping. It uses PDFium for rendering PDFs.
It’s neat but I’m wondering why the immediate mode gui for a word processor?
It's a great question and primarily for the snappiness, but in the end there isn't much difference since the heavy stuff (shaping, layout, rasterizing, etc.) is cached anyway. It's inspired by Zed which also has an obsessive (disciplining) focus on FPS.
Technically, using immediate mode avoids a ton of callbacks/listeners or something else which allows for hundreds of docs to be held in memory usefully without hogging resources. That's an actual use case for this.
Interview 20 people who -could- be customers, but not pitch them.
Get their honest take on what sucks about their current solution/process. Ask for their expertise.
Build the thing that emerges from the 20 interviews. Not the thing they ask for, but the thing they truly need.
Craft a solid pitch from the common themes of the 20 interviews, focused on being a painkiller, not a vitamin.
Go to the place where you found those initial 20, except this time, talk about the thing you made. Not in a salesy way.
If people 1. Aren't interested; 2. Aren't converting to customers, then the thing that was built didn't properly address the pain
This is a really cool litmus test.
B2C is hard...
Long term, only paid ads and SEO will work (and SEO can be fickle)
Short term, run some paid experiments (knowing you will probably not get positive return yet) and maybe some influencer marketing (they'll cost money, but not as much as paid ads depending on the niche)
Have you seen results with paid experiments at this early stage? One thing we are considering is to do a paid masterclass (low ticket) and run paid ads for that. Bring them in the funnel and get them signed up to use the product.
Without knowing what the vertical is, hard to say whether a masterclass like that would provide good results. I know for some verticals things like free webinars etc can provide decent results, but that's usually b2b
So, usually paid experiments won't really give you a return at an early stage, but occasionally they can if you get lucky, but at least they'll give you an idea of what your CAC can be, and give you a starting point to start optimising it
I've found B2C much easier than B2B, and much more pleasant too.
SEO is extremely easy: Write in very clear prose what you are selling and give potential clients as much information as possible. This is all you need for SEO, apart from purely technical stuff like load times.
Turning your SEO efforts into real sales is also easy: State your price(s) very clearly on the website and then make it as easy as possible for customers to make a purchase. Get out of their fucking way when they have their wallet out.
If you insist on using paid ads and influencers, by God connect the campaigns to specific discount offers so that you know exactly how many sales origin from each channel you are paying to market in.
> Get out of their fucking way when they have their wallet out.
Cannot be emphasised enough.
I have seen enough B2C funnel optimization work to be able to say that at every minor obstacle you create 90% of the people will fall off.
You need to get people invested in your solution and make it super easy for them to throw money at you.
In 4 months I published:
It has to be said that I was well plugged in to niche forums and subreddits.Now I have:
The product is: https://foxev.io (learn about electric car tech like you learn languages with duolingo).so much media content and only 100 user… damn thats tough
I am quite happy with this to be honest - I am hoping for a viral post of course, but I do get noise out of it and (previously) strangers are looking at what I do.
Like, how else should it work? There is of course always Google Ads but that strikes me as more short-sighted than building a backlog of content to refer back to.
I wish I knew always-working answer and wish it was easier.. it is tough!
Have you tried asking your AI?
You can give a go to submitting to software directories or marketplaces - e.g. https://www.saashub.com/submit/list
I'd say go where your users hang out. For me it was LinkedIn and reddit. Don't spend money on ads, it's simply not worth it at the beginning. Cold outreach works, the not so secret is that the message should be appealing. If you get bored reading your own outreach message, there's a high chance your audience will be too and you'll end up in spam as fast as I eat a chocolate tablet.
Bot farm in India, VC's didn't notice.
Is it true or you forgot /s ?
Maybe they did, but the strategy is known to be effective and VCs are known to be stupid..
I have released two apps to the Apple Store, and initial 100's of users is easy to get through just organic searches on App Store, and you posting links to some places.
https://kincalendar.com/ https://ingredicheck.app/
Well, I am trying to do it right now through a Show HN here: https://news.ycombinator.com/item?id=43971523
:)
It is supposed to be a fun demo, let's see if it works
The YC Startup School series on YouTube is pretty good! There’s a video dedicated to the topic: https://youtu.be/hyYCn_kAngI?si=cSCikwHVu5e0NGf5
B2C @ $50/month from an unknown company is a HUGE ask.
Even a known company! I can't name a SaaS that does. It's in the realm of telecom/utility bills.
creative cloud?
I would call Creative Cloud B2B... I imagine the bulk of their subscribers are using the tools for professional use.
And even then you can choose to subscribe to a subset of tools (eg just photoshop) for a much cheaper cost.
lmao yeah lol, I mean claude/chatgpt etc didnt cost that much at the start
maybe they use image generation, thats why launch price is so expensive
I have built this 3d bin packer. https://3dpack.ing Despite my best attempts didn’t take off:(
What did you try? It might be worth talking about here to try to gain some insight.
B2B products, unless miraculous, do not generally "take off" without a lot of hard work, meetings, trade shows, client demos, etc, at least so far as I have seen.
To make any sales at all, it seems like you'd have to already know a lot of people in the industry, and it would have to outcompete not only other products, but just the old "we'll load all the shit we can into the truck/container based on human intuition".
In fact, ideally, you'd ask someone you know (or even better, they'll ask you) if this is a problem you can solve for them. If you can't sell it to people you already know, it'll be even harder to sell to people you don't, presumably.
Plus it will be very hard to articulate to an AI "you can't sit that on top of that!", but it's obvious when looking at it.
I'm in the midst of wading into B2B, alone, and low on capital, myself. My "success" so far is mostly due to dumb luck and being available to talk to.
I'm also having a difficult time getting the first users for my AI software development service. I decided to start with a high-touch Early Access model to understand the users and their needs better, and I'm up to 8 users so far.
For Early Access, I started with a LinkedIn post, reaching out to close colleagues, commenting in relevant Slack groups/channels, and introducing it to some of my better freelance clients. I'll be signing up 2 more of the freelance clients shortly, with one key feature request from each first. It's important not to get stuck in the trap of developing one-off features to get each new user, but these are features that would be broadly beneficial.
Soon, I'm planning to add a super-simple demo at the top of the landing page to increase conversions, and then I'll start promoting it more. Likely also some relevant informational content marketing on a blog.
For https://poach.vc/ and https://data.poach.vc/ I just emailed and LinkedIn DM-ed a ton of people. Since the newsletter features founders and investors, I also tag them each issue on Twitter, which is a small but evergreen source of exposure.
I would suggest the following simple process:
(1) Talk to your existing users: If your product has a free version, reach out to all of them and make sure you speak with as many of your freemium users as possible. If your product only offers a paid version, again reach out to all of them. Anyone who has already voted with their credit card is a very important person to talk to.
(2) Maximize learning: Understand what are the biggest pain-points you are helping your customers solve. Drill down on their psychographic profiles. Map everything out.
(3) Identify your optimal paid ICP: This is a best guess effort. Do not worry about nailing it 100%. Just make sure it is as close to your current full understanding as possible
(4) Go after them. The HOW is not as important as long as you understand the WHO.
My product is a bit different as it is free.
Here is what I did:
1. Write a medium article. This helped Google index the name of the product quickly.
2. Post about it on Reddit and HN (neither got massive visitors, but again, SEO helps).
3. Post in any directory I could find.
It's a slow, organic process. For now, getting ~70 unique visitors, with a conversion rate of 15%.
Built xonboard, employee onboarding tool for Xero: https://www.xonboard.com.au/
Got our first 100 users through the Xero App Store.
Now getting well over 100 per month via that channel. No longer our biggest channel, but it was until we started actively marketing our product.
The App Store model can work just fine, if you have a compelling value proposition that genuinely adds value to the users of that product.
There’s always the threat of being copied, but that’s everywhere.
Look at what larger products you could complement via integration. Make sure they have a channel for you (some are useless, Xero is great)
Xero App Store: https://apps.xero.com/au/app/xonboard
I'm building mailwip.com (and my second saas right now)
My strategy is too simple, I don't think it will works but It work good enough for me.
- Just engage in the community. In early day, I helped on the cloudflare forum. I just help generic about anything related to email, explain concept and here and there try to introduce my service. I always introduce my service last. Give people free option first, always, even if the free option is my competitor. But I do explain pros/confs of my service
- Build plugin that may drive traffic: For me, CloudFlare offers plugin ability so I built a CloudFlare app for that. It may not benefit me directly but get my name out there
I shared my revenu and publish update on indiehacker https://www.indiehackers.com/product/hanami/revenue
My startup is helping Maui rebuild after the fires. My early adopters and testers will be on Maui mostly. It's a win-win-win. The branding is inspired by Hawaii, so it's only right that I do it this way.
Make a cool product video. It’s easier for people to grok the basic value prop for a product (and it forces you to think about it) vs needing to read product specs. It’s definitely worthwhile using a professional to get it created as it can be used for fundraising/sales etc
I start by building products for myself that I know solve my problem, so at least I have a user of 1. Then I try to get to 10 users personally through my personal network. This helps me validate how easy acquisition and onboarding will be. Then to get from 10 to 100 I post more widely about the product on social media. My current product https://humancrm.io is at 16 users. I am adding about a user a week currently. All the while I work on SEO and backlinks. Once I get to 100 users then I'll probably start more bulk marketing to get to 1000.
> target ICP communities
Insane Clown Posse? Now I'm interested!
How Faygo got its first 100 users
Ideal customer profile
So tired of people here throwing out jargon acronyms w/o explanation. Even decades in the industry I don’t know many of them.
Find a way to make it free to start.
This is how Firebase, Supabase and friends work.
Getting 100 people to sign up for a free service is still work, but significantly less.
Making it 100X harder to get them to pay for it subsequently. "If you’re good at something, never do it for free" - Joseph Joker MBA JD.
If not, then you are in the ad business.
To play devil's advocate, many successful developer focused companies have gone down this route successfully. Neon, Cloudflare, Firebase, Github and many more have all made free tiers work.
I suspect there's a special dynamic for developers. I'm usually more willing to try out new things on personal projects, but I also don't like paying for things on personal projects. At work I don't care how much things cost, but I'll definitely advocate for tools that worked well on personal projects.
Supabase doesn't even require a credit card, but your data goes poof in 60 days if you don't pay.
Ideally you want your tools to be so easy to use, clients just switch onto a paid plan when they want to get serious.
Many successful companies that we’ve all heard of have free tiers. They offer free tiers because it works. They’re certainly not in the ad business.
Many people win in a casino. Forget the majority who do not. Competing on price, unless you are Toyota or Google, is a low probability move.
We have a free version. For now, we have kept it invite-only. Question is TOFU.
I'm building an AI product management co-pilot (https://magical.pm) that helps PMs write requirements faster.
Here is my approach:
1. Engineering-As-Marketing: Building features that have the potential to create word-of-mouth growth (e.g., the AI will write product requirements in Shakespearean sonnets: https://www.magical.pm/?goofballModal=true).
2. Programmatic SEO: Sitemap has over 1,000 keyword-rich pages (no AI). To accomplish this, I leverage my app's Templates feature and tools that pair well with my app (Jira, Linear, Asana, etc).
3. Blog: Product management blog, designed to find traction in product management communities.
While my SEO grows, I'm improving the product's usefulness. Once it is ready, I will launch it via ProductHunt and begin a bigger marketing push (increased content marketing, community outreach, etc).
Cold calling seems the be the prevalent approach, which is also mine. Though I am struggling with time. On one hand, I know I need to reach out to potential customers, on the other hand I need/want to work on the product. So not only is my time limited but also I don't like to shift my focus elsewhere.
I wonder if it would make sense to hire someone, some student, to do the outreach for me. Paid per contact and then some bonus for subscription.
Has anyone tried it? I mean, it's still just cold calling but I am wondering whether I should entrust such an important process to someone that is not familiar or invested with the product? After all, you can make the first impression only once.
Not only is it making your first impression, it's also your best opportunity to get candid feedback, observe what positioning resonates with your audience, and create your playbook for working through objections.
You mentioned time is your biggest constraint, and that you need to work on the product.
Is there a milestone where your product will have enough features that you can shift to spending half your time acquiring customers?
The work never ends :) but my point was primarily about focus on the development in case of large features. In between, it's fine to be distracted by customer acquisition.
You are correct though that the first impression is important, so I will just keep doing what I'm doing. On the other hand, I can see hiring someone to go and look for leads, which I can then pursue myself. Seems like a fair compromise.
Instead of an affiliate program I would offer my ten biggest customers a steep discount in exchange for an interview. You really need to understand what consumer is spending $50/mo on AI. The better you understand them, the easier finding 490 people like them will be.
Built a free product (https://heymeta.com) to solve my own problem and posted it here on HN and Reddit as well as Product Hunt (that was in 2018 when it was still relevant).
Currently getting 15k/unique/month (it has dropped a bit less, but steadily getting up after the rewrite and bigfixes).
When the website doesn't have sponsors, I promote my other free macOS tool (https://dockey.publicspace.co) (with a donation option) that get quite a nice flow of visitors from it.
I'd call this a success, although it's not enough to pay the bills or anything :)
https://www.heymeta.com/sponsor/ returns a 404 currently... is that expected?
It shouldn't and doesn't for me at the moment. Is this still the case on your side?
I run a marketplace buy-sell type SaaS app that is pretty niched down.
Cold outreach is key. We have a handful of competitors so really focused on "building a better mouse trap" then just reach out directly to sellers on competing platforms. Especially for the first couple dozen it's a hard sell, we had to basically give it away for free. Once there's an actual audience though it's easier to tell someone about it and just send them to the normal sign up flow with a discount code.
You can't get away from cold outreach though, especially at the beginning. I'm not sure you'd want to even if you could? The feedback for us has been invaluable.
The basic (marketing) problem is find where your users hang out and go meet them there. Usually for these kinds of products your customers will congregate somewhere online, reaching them though can be very tough. Try and drill down super narrow (if you can’t find a large community together ). Don’t try to convert new people, find people who are searching for a solution.
Education marketing is the trench warfare of marketing. Unless you are a big conglomerate, this is a terrible strategy. "Finding people who are searching for a solution" is maneuver warfare. It's the best strategy, and the only one that should be employed by SMEs. OP is looking for 100 people when in reality they should be looking for 5 people who already know they want the solution you are offering. If the product/service works, these five people will become sales reps for you. NB. The trick is not selling the product to these five people. It is finding these five people.
This is what I do before I spend a single minute on building anything. If you don't know how to reach your audience any product will fail
If you haven't already, I highly recommend reading the Mom Test book [0]. It talks a lot about product market fit, as well as how to get your first customers in order to build the right product.
The Path to First SaaS Customers via The Mom Test:
1. Talk to 10–30 people who might face the problem.
2. Don’t mention your idea—dig into their experiences instead.
3. If the pain is real, pitch only after confirming they care.
4. Look for commitment—not compliments.
5. Build just enough to turn their problem into a usable product and keep iterating.
[0] https://www.momtestbook.com
Founder of https://agentset.ai here. We found lots of success posting on the r/RAG subreddit. We've been working with RAG for sometime so have enough experience to answer other people's questions and establish credibility by dropping our link.
Good post from Lenny Rachitsky on how to acquire your first users
https://www.lennysnewsletter.com/p/consumer-business-find-fi...
I'm scratching my itch and I'm part of multiple communities with people in this industry/domain (audio, music production, etc).
I started promoting it in a forum I've been part of for years and from there it's growing organically. I'm close to reaching the first 100 users with no ads and only the marketing website:
https://wavekit.app/
My project is bitecritic.com, and its free. I try multiple stuff and in 2 months there are only 60 users.
Producthunt, tinystartups -> garbage, no value, no users Reddit -> Mods block you on many topics, no signups from there
Tiktok -> AI generated video 1000 views. Tiktok Ads -> 2k views per video 3 euros -> 5 signups Instagram -> Most of the users are coming from here. Friends and Family -> My real users :D
It really all depends on the business itself and it is hard to help you without know much more. B2C is too broad. Your getting to 100 users at 50/month is obviously a massive goal. let alone 500. 25k/month revenue is huge if this is bootstrapped. What is the business? Just share a link.
Initially, I just posted my latest product, Quizgecko on HN and then manually DMd a few hundred people on Linkedin etc. That was enough for 100+ users.
I think if you have a relatively novel idea, that is quick to try out, then people will naturally share.
After that, I submitted to various AI tool directories. They drove a bit of traffic and helped Google find the product. Then some landing pages I made started to rank and it has snowballed from there.
I'm 40% through getting my first 100 users for https://www.kruh.ltd. So far, I've only added a "banner" announcement on two of my products and mentioned it at the bottom of newsletters to their subscribers. It's taken a couple of months to get this far. I will probably launch in two phases of cohorts. I.e. in blocks of 50.
“Kruh” means bread in Slovenian, so “making bread” with the product seems fitting :D
It also means circle in Czech and sounds like crew. When I happened upon the word, I was very proud of myself! I'm usually not great at naming projects.
With our product (https://schezy.com/), we're experimenting with SEO and content marketing while also tapping into school admin communities. For your B2C AI SaaS, maybe try micro-influencers or community-led growth to get quality users, not just traffic.
I made an onsite/offsite tracking platform with a project kanban system. The idea was to make it affordable, simple and lightweight, but it failed to get any traction.
SaaS a crowded field for this kind of thing, and like everyone says, 20 percent of the effort is building it, the rest is marketing and support.
My product, TestSmithy (https://testsmithy.com/ ), automates testing AI-generated code (e.g. Vibe coding).
The way I'm acquiring customers is to offer a free Pro subscription worth over $100 to the first 100 early adopters.
How does it create the tests?
I have a lot of bullet point summaries of nonfiction that I share on https://littlerbooks.com. I got my first hundred users mostly by just mentioning in it in social media posts where appropriate.
For me personally integration marketing.
Slack, IFFT those sorts of platforms already having a user base willing to try new things . Massive.
I mean, this is the whole state of the industry.
If you wrote something nice (you believe it could be valuable to user) - and tried to show it here in Show HN - you will get close to 0 upvotes.
If you build something excellent (unique, wow factor, etc) - you will get the votes. But this is going to be an exception.
The question is, how the OP got 228 points (at the time) on this "Ask HN" topic? Obviously the OP is working on SEO, and probably has ability to upvote their topics (fake users, large follow base on X, Mastodon or Emails)?
And to answer your question. The best place to get your first 50/100 users is to show them at the place where your users hang out. Reddit? Obviously it is getting harder, because a lot of subreddits don't allow self-promotions. So ads, if you are lucky enough and your users don't block ads. And the best place is to actually use the Marketplaces/AppStore where your users are going to search for a solution. App Store in case of Apple, Google Store in case of Android.
I have found the best way is to actually keep your own newsletter, and respect the users, don't post there too much, only post, when you see you can offer something valuable. I have about 2000 users in my newsletter, and that helps to get first 100 users of my new products/apps.
In the spirit of “engineering as marketing” I’ve built a number of tools for clients for lead gen. There’s a surprising number of low hanging fruit keywords that suit simple calculators or forms that solve a simple problem, leading the user to the larger problem that the business in question solves.
I posted itter.sh on hackernews and got 400-ish really friendly people to check it out :)
My only plan is to announce my project to HN and reddit when it's done (hopefully this week or next!) and hope for the best. I figure that if it's as exciting as I think it is, then it will organically spread by word of mouth, even if slowly.
I don't intend this to come off as confrontational or cynical, but I think this question (and many of the responses in this thread) are mistaking the answer for the question.
What I mean is that you have to understand what you most want to accomplish. If you want to build a growing business, the best way to do that is not to start from a product and then figure out how to attract users, it's to test product / user acquisition channels together.
I have some authority in the space because I've done it the wrong way twice! www.skritter.com is the first company I built way back in 2008 and growing it was really challenging. It's a niche within a niche and most growth tactics simply didn't work. I'm proud that it's become so durable and taught so many people, but from a customer acquisition perspective, it was very challenging.
www.codecombat.com had some organic acquisition channels that worked well, but they proved to be mostly non-repeatable.
I'm now working on my third company (also an AI B2C SaaS play), but I started first and foremost by identifying a viable discovery channel / product pair. In this case, I found that paid advertising in the elder care space converts well.
To put it more bluntly, a product without a customer acquisition channel is closer to a hobby than a business. A product with an acquisition channel that is somewhat scaleable and repeatable is likely to be a profitable business. A product with high growth / viral acquisition channel is a startup.
I'm not knocking operating a hobby product. I've done that and there are good and bad parts to the experience. But if you want to grow, you shouldn't be asking the question "how do I grow this product?" you should instead be asking "what product could I build that has a demonstrable acquisition channel?"
Can this be put more simply as "build something that people want"? I'm not sure what a "demonstrable acquisition channel" is (ChatGPT suggests it is ads, social media, etc). Honest question, not criticizing the comment - just looking for more clarification.
It's more than just building something people want.
I want a lot of things and would be willing to pay for some of them, but unless there is a way to reach me, it doesn't matter.
There is this cultural meme that if an amazing product simply exists, then people will tell other people and it'll grow organically. The reality is that amazing, ahead-of-their time products and services are constantly being created and dying. Not because they don't solve a need, but because they weren't able to reach customers economically with the right message.
That ability to reach customers and contextualize the solution in language that matches their expectation is actually a lot rarer than building a good product.
Dumb idea of the day: can't one buy a free product and use it for promotion similarly to building one yourself?
I would use submithunt to list on multiple directories at once
Share stuff for free, build credibility, start charging for extra services.
obviously!
A while back I wrote some stock market algorithms and charting software I use in my own DYOR daily stock analysis. I decided to offer up that daily information to others. I changed my SaaS delivery approach idea to be a daily Substack newsletter instead. It is a stock market info newsletter called StockQuakes ( https://stockquakes.substack.com ) . With Substack my newsletter grew by using the Substack Recommendations feature as well as their Notesfeature. Substack takes care of the signups, etc. via Stripe. You have to have value above and below the paywall line in the newsletter to keep users. And you have to have a free version in addition to the paid version. I also put up a separate website to drive SEO traffic to the newsletter ( https://stockquakes.com ). And I post on BlueSky, Threads, and X/Twitter daily in addition to Substack Notes. Have 600 users, 5000 followers.
Try to launch in ProductHunt and Appsumo , Good sites
ProductHunt is like 90% bots these days
Mostly, begging.
Anyone using Podcasts or social marketing?
finally! surprised to scroll so much on HN to find this comment. do SWEs on HN are really so bad at marketing?
A Show HN post works really well, if you win the front page lottery.
Cold calling. Combined with email, texting, and conventions.
Depends on the problem being solved, and where that audience hangs out.
I would go find the audience it was built for.
Do people not have the work ethic to commit a small amount of fraud anymore? Smh, kids these days.
I don't think they read the history, biographies or even profiles of the greats anymore.
I wrote about this fairly extensively:
TL;DR: Email sign ups before launch via a boosted IG post.
Non TL;DR: https://www.swiftjectivec.com/the-first-100-subscribers/
Product: Manabi Reader https://reader.manabi.io
Japanese language learners congregate in a bunch of online discussion boards and subreddits. Some of my competitors have forums that are open to anyone posting about their own self-made tools, in addition to users discussing learning resources unrelated to the host's products. So I simply posted about my service on several of these and quickly gained thousands of early users.
I had more luck than others who try the same because my product solves pain points and offers features that competition don't or don't as nicely, ie quality and value. I also attract users with friendly pricing: a standard pricing tier and an unverified student / low-income pricing tier for the same service level.
Give out the MVP as free or freemium.
Leave a link to join WhatsApp, Telegram, Discord, or Subreddit in the MVP.
Engage with the early adopters there and figure out what it is they need.
Move to address that as soon as you can.
Repeat?
We’re building a SaaS analytics tool aimed at helping founders better understand their subscription metrics: https://metricster.com
We had ~100 early signups during initial testing, but it’s been much harder lately to get visibility — especially with the AI noise everywhere.
Tried:
Reddit and Facebook groups
Cold outreach to founders
Slowly investing in SEO for the long term
Still figuring out what actually drives conversions.
Since my App is targeted at developers building on Google Cloud, I focused on
1) Answering questions on Stackoverflow.
2) Answering questions on Google Cloud reddit channel and Google Cloud Community (forum)dumb luck and a good product
When I had a restaurant in Taipei, every time I posted in the Taiwan subreddit even tangentially mentioning it, we'd get 2-3 customers the next day in off that post, and a couple more throughout the week.
So, niche subreddits, especially for geographies, could work well.
At TableCheck (Japan's answer to Resy, Tock, Sevenrooms, etc.) our first 100 customers were definitely the hardest. It took us nearly two years, and many times I came close to giving up. Even though we had built a solid MVP, in Japan's risk-averse culture, no restaurant wanted to be the first to use our product. The question was always "Who else is using it?"--basically a deadlock.
After a lot of cold-calling, we found a 120-year old sukiyaki and shabu-shabu restaurant chain. They told us they always survived by adopting the latest technology, and were willing to try our product. Most of their staff were elderly women in kimonos, many of whom had not touched an iPad before. We were worried they would struggle, but after a few training sessions they got the hang of it--soon they were greeting and seating customers with no problem.
12 years on, we are at 13,000 restaurants on our platform and adding a few hundred more each month!
Hey - I'd love to hear more about this if you're up for a chat. We're building something in an adjacent space and I'd like to understand a bit more about your journey - and congratulations on your success - site looks great.
Sure find me on LinkedIn I’m the CTO
try to reach people related to your niche on LinkedIn
Experiment alot!
I'm doing a hardware startup (the first repairable e-bike battery, https://gouach.com if you're interested) and we got users by doing an Indiegogo :)
Your silvery cylindrical cell contacts are not beating the contact-resistance-driven-fire allegations.
Forget the usual SEO and focus on high-quality, in-depth textual and video content.
Build your list for email marketing.
Paid ads (FB, Google) to drive targeted traffic. PS - I do that.
> Build your list for email marketing.
How do you do that? This is where I struggle.
I started free, and then upsold to a freemium version after a few years. In the free years, built the best product in the space and hustled to 20,000 DAUs.
let me know when you figure out