i have seen everything, from page set to noindex, from page blocking googlebot, from dns resolving errors, from special http headers just for googlebot, from google not being able to see anything on the hompage, from hidden spam issues, hacked sites, from robots.txt disallowing /, from x-robots-tag noindex at cdn, from rel=canonical to the wrong domain, from 302 chains and soft-404 homepages, from mixed http/https splitting signals, from geo redirects trapping bots, from bot protection blocking googlebot, from server 5xx timeouts under crawl, from spa content with empty html, from blocked css/js so rendering fails, from cloaking-by-accident via ab tests, from staging/dev subdomains indexed, from domain move with missing 301s, redirecting away from the domain root, from self linkspam due to "branded backlinks" ...
Admittedly I had a client with this. He was on Shopify. We did everything thgat franze highlighted. We did a full screamingfrog audit of the sitemap, and fixed everything from title length down to html and script problems. Wound up being really toxic backlinks that we needed to disavow. It still took a few months but finally his links were listing. The crazy thing is we had cloned competitors getting higher ranking before.
How generic is your brand name, and are there other brands that sound similar?
Two reasons this usually happens.
1. You’re trying to jump on a generic term that is already established and make it your brand. Ie don’t try claim ‘superfood’ as your brand name and sell fruits and nuts.
2. A much bigger brand exists with the same/similar name. If I make a newsletter platform called chimpmail, aside from being sued Google might think my entity is the same as Mailchimp and not bother adding me to the index.
How new is your site? The domain might just need to mature a little bit.
Other than that I would add some organization schema to your site to help confirm that your site is the canonical 'home' for you business, possibly a Google MyBusiness profile as well.
Same here. In my case, my website is a single page application and Google cannot index it properly. So it pushes is way down in the index, despite the name being extremely unique.
So I would say to check the search console as has been suggested by other commenters here and find out where the problem lies with yours and see if you can fix it.
Google took all their rules from years ago, and broke every single one of them. This was one of the rules: you can't advertize for keywords that include brands that are not yours. Now I was surprised that they will happily take the money, no matter what.
Also, ads must be cleary distinguished from the website content... not anymore
Ads should not trick the user to click them (animating them so they expand over the content as the use tries to interact with it)... not anymore.
Basically, they are doing every single thing that the spammy websites were doing, 20 years ago. That also means that there is no more space to grow in the ads market.
It's better to think about your goals. what are you trying to convert when the traffic arrives at your website? Joining a mailing list, adding to cart, buying a product? Contacting sales? How many of those leads do you need a month?
then work backward in the funnel and see how much google traffic you need to make that happen.
And remember google is a shrinking segment -- other social media channels will likely have a bigger impact.
websites aren't driving a lot of action these days.
Sometimes adding separate pages for mobile user agents helps, but Google isn't very forthcoming with what they care about. This leaves search engine optimization services as the most cost effective option, much cheaper than paying for ads.
Also, make sure your Google Maps profile is well done, it can be as or more important than the Google Business Profile as it helps shape how you'd like traffic to become interactions with you.
The more useful information is available from your website in structured form, the less it likely will pull structured information from the social links pointing to you. I forget what this is called but I believe it's semantic metadata settings or something, can try to look it up and reply here again.
How long have you been on the web, and how crowded is your industry (from an SEO PoV)?
At $Job, we've got a couple long-time micro-clients in niche industries. They don't bother with SEO. Spend $0 on ads. Have decades-old site designs. And are in the top 3 Google results for most search strings that they care about.
I am not able to rank for my own brand name, it's not crowded. All the pages that are ranking from other websites (linkedin, facebook, x) are owned by me.
Why would you think that a new website with no history is going to outrank a facebook page etc? It will take time for the website to establish as the authority and then place alongside the social pages etc. At this point you're lucky the social pages etc show up so at least you have something representing in the space.
Why would you think that a Facebook page should outrank a website? I would think that a Facebook page SHOULD be considered only slightly more authoritative than a youtube comment.
So then... what is the problem? Pages you own are being returned in results. Sounds like you are doing fine. Don't jump into the "SEO" snake oil game. Just put your content where the traffic is going anyway, and focus on actual business metrics.
Unless you have very strong backlinks, then the answer is yes: Google will prioritize sites like Instagram, Linkedin and Facebook. You are lucky, I guess, that these are your very own pages but it could be worse.
There isn't much to do about it unless you want to play the backlinks game and pay to play. There is a reason top brands pay ads when you search for their very own name and that is to make sure they are priority funneled.
hard to say without the URL, just post it
i have seen everything, from page set to noindex, from page blocking googlebot, from dns resolving errors, from special http headers just for googlebot, from google not being able to see anything on the hompage, from hidden spam issues, hacked sites, from robots.txt disallowing /, from x-robots-tag noindex at cdn, from rel=canonical to the wrong domain, from 302 chains and soft-404 homepages, from mixed http/https splitting signals, from geo redirects trapping bots, from bot protection blocking googlebot, from server 5xx timeouts under crawl, from spa content with empty html, from blocked css/js so rendering fails, from cloaking-by-accident via ab tests, from staging/dev subdomains indexed, from domain move with missing 301s, redirecting away from the domain root, from self linkspam due to "branded backlinks" ...
run the 3 SEO tests https://www.fullstackoptimization.com/a/seo-basics#:~:text=t... on the root domain which pretty much identify 80% of all onpage (but not onsite) issues and report back
Admittedly I had a client with this. He was on Shopify. We did everything thgat franze highlighted. We did a full screamingfrog audit of the sitemap, and fixed everything from title length down to html and script problems. Wound up being really toxic backlinks that we needed to disavow. It still took a few months but finally his links were listing. The crazy thing is we had cloned competitors getting higher ranking before.
> I’ve submitted my sitemap to GSC
Google Search Console should tell you what’s wrong. What does it say?
https://search.google.com/
The correct link is https://search.google.com/search-console
How generic is your brand name, and are there other brands that sound similar?
Two reasons this usually happens.
1. You’re trying to jump on a generic term that is already established and make it your brand. Ie don’t try claim ‘superfood’ as your brand name and sell fruits and nuts.
2. A much bigger brand exists with the same/similar name. If I make a newsletter platform called chimpmail, aside from being sued Google might think my entity is the same as Mailchimp and not bother adding me to the index.
All pages that rank are for my own business, but all are above me.
How new is your site? The domain might just need to mature a little bit.
Other than that I would add some organization schema to your site to help confirm that your site is the canonical 'home' for you business, possibly a Google MyBusiness profile as well.
https://schema.org/Organization
Same here. In my case, my website is a single page application and Google cannot index it properly. So it pushes is way down in the index, despite the name being extremely unique.
So I would say to check the search console as has been suggested by other commenters here and find out where the problem lies with yours and see if you can fix it.
Google took all their rules from years ago, and broke every single one of them. This was one of the rules: you can't advertize for keywords that include brands that are not yours. Now I was surprised that they will happily take the money, no matter what.
Also, ads must be cleary distinguished from the website content... not anymore Ads should not trick the user to click them (animating them so they expand over the content as the use tries to interact with it)... not anymore.
Basically, they are doing every single thing that the spammy websites were doing, 20 years ago. That also means that there is no more space to grow in the ads market.
this is almost generally true. concerts, clothes, consumer packaged goods , utilities -- almost none of the brand websites are the top rank.
You could try SEO strategies, and they help but you will not likely win.
Just spend the money on ads. That's what your competitors are doing.
How much money?
it varies by industry and traffic.
It's better to think about your goals. what are you trying to convert when the traffic arrives at your website? Joining a mailing list, adding to cart, buying a product? Contacting sales? How many of those leads do you need a month?
then work backward in the funnel and see how much google traffic you need to make that happen.
And remember google is a shrinking segment -- other social media channels will likely have a bigger impact.
websites aren't driving a lot of action these days.
Sometimes adding separate pages for mobile user agents helps, but Google isn't very forthcoming with what they care about. This leaves search engine optimization services as the most cost effective option, much cheaper than paying for ads.
If it were me, I'd just setup a PPC campaign in Google Ads and not worry about it anymore.
I'd imagine your brand name carries a low CPC, so the cost to ensure potential clients find you would be pretty low.
Use [exact match] keywords, campaign goal of clicks, and a pretty basic/clean ad with some sitelinks.
Worst case, you're really visible and it adds some authority to relevant serps.
Not sure if you have a Google Business Profile.
Also, make sure your Google Maps profile is well done, it can be as or more important than the Google Business Profile as it helps shape how you'd like traffic to become interactions with you.
The more useful information is available from your website in structured form, the less it likely will pull structured information from the social links pointing to you. I forget what this is called but I believe it's semantic metadata settings or something, can try to look it up and reply here again.
I kind of have similar problem not with Google, but with DuckDuckGo/Bing. As matter of fact, my site isn't listed at all. I have no idea why.
How long have you been on the web, and how crowded is your industry (from an SEO PoV)?
At $Job, we've got a couple long-time micro-clients in niche industries. They don't bother with SEO. Spend $0 on ads. Have decades-old site designs. And are in the top 3 Google results for most search strings that they care about.
I am not able to rank for my own brand name, it's not crowded. All the pages that are ranking from other websites (linkedin, facebook, x) are owned by me.
The website is 1 year old.
Why would you think that a new website with no history is going to outrank a facebook page etc? It will take time for the website to establish as the authority and then place alongside the social pages etc. At this point you're lucky the social pages etc show up so at least you have something representing in the space.
Why would you think that a Facebook page should outrank a website? I would think that a Facebook page SHOULD be considered only slightly more authoritative than a youtube comment.
Why shouldn't a facebook page be ranked similarly to a website? Why should having a domain different than facebook give some arbitrary advantage?
If a Youtube comment happened to give the best explanation to my query, I'd want to to show up at the top of my search.
The same reason that I'll click on a restaurant in Yelp or Google reviews over $RestaurantWebsite.
domain names don't weight as much in search ranking it used to be
So then... what is the problem? Pages you own are being returned in results. Sounds like you are doing fine. Don't jump into the "SEO" snake oil game. Just put your content where the traffic is going anyway, and focus on actual business metrics.
Unless you have very strong backlinks, then the answer is yes: Google will prioritize sites like Instagram, Linkedin and Facebook. You are lucky, I guess, that these are your very own pages but it could be worse.
There isn't much to do about it unless you want to play the backlinks game and pay to play. There is a reason top brands pay ads when you search for their very own name and that is to make sure they are priority funneled.
Google is just a huge gate keeper these days.