There's a lot more to this investigation than the headline suggests. Reuters has internal documents that show Meta is more concerned with losing ad revenue than combating scams and concluded that regulatory fines would likely be less than their revenue from scams.
> "If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents"
In other words: More "uncatchable" scammers == higher scam rate == more $$$$ for Meta
I'd assume whoever came up with this scheme was rewarded handsomely by Facebook
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
There's a lot more to this investigation than the headline suggests. Reuters has internal documents that show Meta is more concerned with losing ad revenue than combating scams and concluded that regulatory fines would likely be less than their revenue from scams.
“A May 2025 presentation by its safety staff estimated that the company’s platforms were involved in a third of all successful scams in the U.S.“
> "If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents"
In other words: More "uncatchable" scammers == higher scam rate == more $$$$ for Meta
I'd assume whoever came up with this scheme was rewarded handsomely by Facebook
Just imagine having to be the face of this company. Imagine telling your own kids this is how you made your fortune.
That's not worth all the money in the world.
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
Call me cynical if you will, but only 10% seems to be a low-ball estimate to me.
meta = organized crime
giving Amazon vibes.