It took me a few vids to warm up to his presentation style and the production style, but now anyone else doing coffee vids seems like a total amateur/influencer/YT rusher. Early Hoffman coffee competitions were the proof point for me that he’s not simply an influencer entrant.
His presentation still is still a bit forced and orchestrated to me, but at least I believe he’s smart and has interest in the craft.
How long before James Hoffman finds out about this.
Waiting for him to appear in the YouTube shorts Brooklyn Coffee shop now I think about it.
It took me a few vids to warm up to his presentation style and the production style, but now anyone else doing coffee vids seems like a total amateur/influencer/YT rusher. Early Hoffman coffee competitions were the proof point for me that he’s not simply an influencer entrant.
His presentation still is still a bit forced and orchestrated to me, but at least I believe he’s smart and has interest in the craft.
I sent this to our electrochemist at work, maybe if we have some time we can test the coffee in the breakroom.