This is content marketing executed perfectly :) Reading it, I learned something new and interesting and they had an opportunity to show off one of their differentiators against the competition (low leakage flow due to tighter tolerances) and then at the end they casually mention the new product that has just opened for pre-orders.
I always expected that black was the easiest color, since you just add enough pigment to wipe out any colors from other materials. Are they implying that that brown color is the natural look of the materials they used, so the simplest to engineer?
Yeah, everything being black on modern motherboards might look cool with RGB lighting, but makes it harder to work on. I like the older green PCBs with white PCI slots.
I also lament the demise of color coded connectors at the back. I knew to plug my speakers into the green 3.5mm jack. Now everything is black, so I need to look at the manual again to see which of the 5 connectors is the right one.
Noctua fans have a distinct look, you could say the same about black, if you want to black them out just get a case that hides them since that would look the same.
Functional premium product at premium price. Cheaper mid-class does the job most of the way. But I suppose there is slightly better characteristics and probably higher reliability in design. Not a fake luxury like too many products these days.
I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.
This level of quality is why they have my business. We had a CI setup with rpi boards that needed fans (uart clock tied to cpu clock so heat meant slowing down and the uart dropped characters). I got tired of seeing random test failures on some board and driving up to the office to replace the fan that had failed. And they were loud and annoying. I ended up frustrated and expensing hundreds of dollars of noctua fans. Dead quiet, did a better job, and not even one ever failed on me.
A quiet PC is one reason I've always removed the GPU cards from used ones I've gotten. The crappy little fans on GPUs that constantly whir up and down drives me nuts.
I used to really like Noctua fans, for a while they were obviously the best fans by a significant margin.
But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.
It'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.
Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.
I have used Noctua fans in computers where they worked for a decade or so, even 24x7, until an upgrade or replacement of the computer was required by other reasons than because of the fans.
I have also had many problems caused by cheaper fans.
So now I always prefer to use rather expensive fans and power supplies, from brands with which I have accumulated many years of experience, for peace of mind.
Perhaps other brands of fans that nowadays give similar results in benchmarks also have similar reliability, but I am not willing to bet on it.
2×? Try 5× for the Noctua NF-A12x25 compared the the Arctic P12 Pro that matches or beats it in most metrics. Which isn't to say the Noctua fan is bad, it's just a luxury product for reasons other than performance.
2x more than other premium offerings that often perform noticeably better, which I'd say are usually from BeQuiet, LianLi, and Phanteks.
But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.
120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.
Thermalright etc. have definitely shown that a slab of metal and some generic fans can be rather quiet and easily compete with Noctua at a fraction of the cost.
It's par for the course in the premium PC parts industry. It's overkill in a way that does not impact performance at all because gamers will pay for that.
Last I checked they weren't really any quieter than their competitors at the same airflow and pressure (which is a little subjective because your curve will never match perfectly). They do have a really low number on their specs because they have a really low max RPM, but that's not really relevant when you can just lower the speed of other fans.
They're still really good fans, but a lot of this is just marketing.
At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].
Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.
On the other hand, if I recall right the internet is rife with customer reports of the Arctic fans having noose spikes / unpleasant hums or resonances at certain RPMs. Lots of people using config tuning to avoid it.
I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.
It's funny because I replaced my NF-A14 and NF-F12 because they had hums at certain rpms when used on radiators, and neither the Arctics before them, nor the BeQuiets that replaced them, had that issue.
Noctua is working at the last five percentages of performance AND lifespan. They want their fans to perform (and sound) identical ten years later with daily use.
Most people change fans far earlier than that.
Indeed, the main reason why I choose Noctua fans from those that are silent enough and efficient enough is because I trust their reliability.
I still have computers from 2017, with Kaby Lake CPUs, which have been used as servers and in which the Noctua fans work as well as in the first day. Prior to that I had some computers with Noctua fans that had been used for more than a decade without fan problems, and which were upgraded or replaced for reasons unrelated to fans.
Thus the good experience that I had with the reliability of Noctua fans, coupled with some bad experiences with cheaper fans, which had to be replaced prematurely, make me reluctant to experiment now with other brands, which might have the same performance when new, but I could learn about their reliability only after a few years.
Where do you draw the line though? They have an amazing reputation for quality fan products, they clearly feel it needs a new injection mould which aren't cheap investments.
I've got a Noctua NHD14 in my current build that I bought in 2011 and it performs perfectly still (including 2 free socket upgrades from Noctua).
This is content marketing executed perfectly :) Reading it, I learned something new and interesting and they had an opportunity to show off one of their differentiators against the competition (low leakage flow due to tighter tolerances) and then at the end they casually mention the new product that has just opened for pre-orders.
I always expected that black was the easiest color, since you just add enough pigment to wipe out any colors from other materials. Are they implying that that brown color is the natural look of the materials they used, so the simplest to engineer?
I like the brown ones. Everything is black, it's dumb, and I'm happy to have any contrast.
Yeah, everything being black on modern motherboards might look cool with RGB lighting, but makes it harder to work on. I like the older green PCBs with white PCI slots.
I also lament the demise of color coded connectors at the back. I knew to plug my speakers into the green 3.5mm jack. Now everything is black, so I need to look at the manual again to see which of the 5 connectors is the right one.
Me too. All my computers have Noctua fans and I don't care in the slightest that they're the same colour as my parents' sofa in the 1980s.
I have a couple of their screwdrivers too. I'm with with brown.
Preference. Some people like their PCs to look like a rainbow alien LED spaceship, others would go for vanta black if they could get it
The beige/brown fans give me a woodgrain vibe more than anything. Straight white would probably be more popular with LED folks imo.
Agreed. It's like Tatooine themed from Star Wars
I myself don't see color, I like all fans equally
Some of my friends are beige
Booooooooooo
I've heard that the black fans go to more shows, but the white fans buy more albums.
Why would someone want a beige or brown fan? If it is that complicated why not only make black ones?
Noctua fans have a distinct look, you could say the same about black, if you want to black them out just get a case that hides them since that would look the same.
Why do Ferraris seem to almost always made in red?
Because nobody wants a brown one?
If you need that kind of precision, yes.
But I don't think they really need that.
It's luxury watch engineering for gamers. You do not need it, but it's kind of charming when anyone competently takes a niche to its extreme, imho.
That said, on my last PC build I ended up buying Pure Wings 3, which are quite competitively silent at similar airflow and much cheaper.
And white. Because I do like silly pretty PCs, as long as they don't have RGB on.
https://eikehein.com/pc/pc2.webp
Functional premium product at premium price. Cheaper mid-class does the job most of the way. But I suppose there is slightly better characteristics and probably higher reliability in design. Not a fake luxury like too many products these days.
I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.
Indeed.
Also, if their product ever does enshittify, the shit would truly hit the fan.
This level of quality is why they have my business. We had a CI setup with rpi boards that needed fans (uart clock tied to cpu clock so heat meant slowing down and the uart dropped characters). I got tired of seeing random test failures on some board and driving up to the office to replace the fan that had failed. And they were loud and annoying. I ended up frustrated and expensing hundreds of dollars of noctua fans. Dead quiet, did a better job, and not even one ever failed on me.
A quiet PC is one reason I've always removed the GPU cards from used ones I've gotten. The crappy little fans on GPUs that constantly whir up and down drives me nuts.
I used to really like Noctua fans, for a while they were obviously the best fans by a significant margin.
But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.
It'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.
Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.
The benchmarks do not tell everything.
I have used Noctua fans in computers where they worked for a decade or so, even 24x7, until an upgrade or replacement of the computer was required by other reasons than because of the fans.
I have also had many problems caused by cheaper fans.
So now I always prefer to use rather expensive fans and power supplies, from brands with which I have accumulated many years of experience, for peace of mind.
Perhaps other brands of fans that nowadays give similar results in benchmarks also have similar reliability, but I am not willing to bet on it.
2×? Try 5× for the Noctua NF-A12x25 compared the the Arctic P12 Pro that matches or beats it in most metrics. Which isn't to say the Noctua fan is bad, it's just a luxury product for reasons other than performance.
2x more than other premium offerings that often perform noticeably better, which I'd say are usually from BeQuiet, LianLi, and Phanteks.
But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.
120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.
If they didn't go to these length, they wouldn't be the brand that they are. They would just be one of any other random fan manufacturer.
Thermalright etc. have definitely shown that a slab of metal and some generic fans can be rather quiet and easily compete with Noctua at a fraction of the cost.
If you're okay with some of your fans being noisy and/or inefficient, I'm sure you can work with flimsy tolerances.
It's par for the course in the premium PC parts industry. It's overkill in a way that does not impact performance at all because gamers will pay for that.
They want them to be really silent. There's more details here: https://www.noctua.at/en/expertise/tech/nf-a12x25-technical-...
Last I checked they weren't really any quieter than their competitors at the same airflow and pressure (which is a little subjective because your curve will never match perfectly). They do have a really low number on their specs because they have a really low max RPM, but that's not really relevant when you can just lower the speed of other fans.
They're still really good fans, but a lot of this is just marketing.
At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].
Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.
[1]: https://www.cybenetics.com/evaluations/fans/4/
[2]: https://www.cybenetics.com/evaluations/fans/175/
[3]: https://www.cybenetics.com/evaluations/fans/229/
On the other hand, if I recall right the internet is rife with customer reports of the Arctic fans having noose spikes / unpleasant hums or resonances at certain RPMs. Lots of people using config tuning to avoid it.
I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.
It's funny because I replaced my NF-A14 and NF-F12 because they had hums at certain rpms when used on radiators, and neither the Arctics before them, nor the BeQuiets that replaced them, had that issue.
Noctua is working at the last five percentages of performance AND lifespan. They want their fans to perform (and sound) identical ten years later with daily use. Most people change fans far earlier than that.
It’s kind of refreshing to see really.
Indeed, the main reason why I choose Noctua fans from those that are silent enough and efficient enough is because I trust their reliability.
I still have computers from 2017, with Kaby Lake CPUs, which have been used as servers and in which the Noctua fans work as well as in the first day. Prior to that I had some computers with Noctua fans that had been used for more than a decade without fan problems, and which were upgraded or replaced for reasons unrelated to fans.
Thus the good experience that I had with the reliability of Noctua fans, coupled with some bad experiences with cheaper fans, which had to be replaced prematurely, make me reluctant to experiment now with other brands, which might have the same performance when new, but I could learn about their reliability only after a few years.
Anyone else getting the optical illusion of the fans spinning in your peripheral vision while reading the top paragraphs?
Blue. Make blue fans.
I sometimes wonder whether they have an culture that overengineers tbh.
The thoroughness & mindset is certainly appreciated, but you can also overdo it - engineer it beyond what the consumers use case requires.
Where do you draw the line though? They have an amazing reputation for quality fan products, they clearly feel it needs a new injection mould which aren't cheap investments.
I've got a Noctua NHD14 in my current build that I bought in 2011 and it performs perfectly still (including 2 free socket upgrades from Noctua).
Reading about this, just makes me wish I has good 3d scan of their impellers to see how a simple 3d printer will deal with such mythical precision.
Obviously better if you print slow enough. But the fans will be weaker and you won’t be able to pump out thousands every day.