Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
It is jarring to me that most of the dancing seems slightly out of sync with the music. It is like a music video uncanny valley - images look good, but the lack of sync to the sound shatters the illusion entirely.
Unsure if it's just the way they prompted it / coded it, but the output is far too much a literal direct copy of the lyrics. The best music videos have a story arc on the theme of but often not litearlly the lyrics, and start with obscurity and reveal something (following all the literary/story mechanisms)
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
Wierd Al videos are a parody of an existing property. "White and Nerdy" is a parody of "Riding Dirty by Chamillionaire," but the lyrics are about nerd stereotypes (as an intentional contrast with black culture as presented in the original,) and a great deal of creative effort is put into making those lyrics humorous while also fitting to the original theme. Nothing about Wierd Al's videos are "totally literal," certainly not in the sense of these AI videos, which are "literal" in the sense of "literally showing what the lyrics are describing."
The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic.
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
> need auteurs to curate vignettes or effects and cut or mask them in etc
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
Seems like if you build some more scaffolding around it, it wouldn't be bad. I think AI video isn't quite there yet so you probably would want to lean into that. For example you could ask for an animated or cartoon music video so the real shots don't look weird. Also if you gave it some guidance on what a good music video is like it would probably help as well. But yeah idk may be that's not the goal here.
But why spend the same amount of money on AI instead of humans? My guess is that shooting a music video is probably fun for a lot of artists. And with AI the result is not predictable and might be inconsistent in the dumbest ways.
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
Video can be good if you stick to a garden path of simple scenes with tons of examples in the training material and not a ton of motion between overlapping objects in a scene, and don't really care too much about specifics.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
These are awful. It’s like Suno music. Seems convincing if you half listen. As soon as you pay attention you notice all the cracks.
> None of the music videos were great
Glad they acknowledge this.
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
Directors and editors using Seedance can fire the film studio.
This is a fundamental shift in how storytelling is funded and made, not in who does the driving.
Same as is happening with code.
>funded and made
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
I'm classically trained and I honestly can't really tell how these are worse than the human produced ones. They all look kinda the same to me.
It is jarring to me that most of the dancing seems slightly out of sync with the music. It is like a music video uncanny valley - images look good, but the lack of sync to the sound shatters the illusion entirely.
Unsure if it's just the way they prompted it / coded it, but the output is far too much a literal direct copy of the lyrics. The best music videos have a story arc on the theme of but often not litearlly the lyrics, and start with obscurity and reveal something (following all the literary/story mechanisms)
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
https://www.youtube.com/watch?v=Yj6V_a1-EUA
Literal music videos are still fun and a valid creative direction, e.g., Vance Joy's "Riptide": https://www.youtube.com/watch?v=uJ_1HMAGb4k
The thing about art is that literally everything is a "valid creative direction." But that doesnt make everything immune from derision.
Coincidence that both songs reference Michelle Pfeiffer or was that free connotation at work?
That’s not really the same thing.
In an interview, an adult actress was asked about the things she says during scenes. She said she describes what is happening literally at any moment.
This is what LLM models do.
Weird Al videos are often totally literal and extremely fun as a result.
https://youtu.be/N9qYF9DZPdw?is=tU_8p-hDZv9gjAJ6
Wierd Al videos are a parody of an existing property. "White and Nerdy" is a parody of "Riding Dirty by Chamillionaire," but the lyrics are about nerd stereotypes (as an intentional contrast with black culture as presented in the original,) and a great deal of creative effort is put into making those lyrics humorous while also fitting to the original theme. Nothing about Wierd Al's videos are "totally literal," certainly not in the sense of these AI videos, which are "literal" in the sense of "literally showing what the lyrics are describing."
The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic.
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
None of these would cut it.
> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
> need auteurs to curate vignettes or effects and cut or mask them in etc
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
AI videos as in remotion based videos look much better imo since it can code much better than it can prompt for videos with a coherent narrative
https://youtu.be/uDAeAuYyl0E (parody of Claude announcements) https://youtu.be/cSsVNtGPOIg (recreating a fireship video)
This is incredible! Did you make these yourself? I am familiar with remotion but this is a lot more than just splicing images, etc.
Did you use a skill library to make this?
When the line was "don't believe me just watch"
And then the clip was literally just an arm wearing a watch!
That's freaking hilarious!
It's like someone playing charades
the giant cartoon dragon with a sign that says "retired" made me guffaw
Seems like if you build some more scaffolding around it, it wouldn't be bad. I think AI video isn't quite there yet so you probably would want to lean into that. For example you could ask for an animated or cartoon music video so the real shots don't look weird. Also if you gave it some guidance on what a good music video is like it would probably help as well. But yeah idk may be that's not the goal here.
Regular music videos (including the writing/recording) can easily go into 6 figures. I wonder what the $200,000 AI music videos looks like.
But why spend the same amount of money on AI instead of humans? My guess is that shooting a music video is probably fun for a lot of artists. And with AI the result is not predictable and might be inconsistent in the dumbest ways.
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
You don't need to spend $200k, because results can be bad for cheap.
https://youtu.be/HDdsKJl92H4
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
I wouldn't do anything production grade in Wan.
3 of the 4 agents used Wan, the other one used Seedance.
Skip the Claude Fable 5 $25 video to 1:42. The disembodied Adams' Family hand is on the job.
It's Wan video, which is a shitty video model.
The OP would exclusively be using Seedance 4k if they were serious about this.
The fable $25 version was the best.
Wow. These are all terrible. Music video producers can breathe a sigh of relief.
Wow. These are horrible. Sort of refreshing. I thought video was better than this now, but I guess not.
Video is better. The models just chose older video models which are not SOTA
Video can be good if you stick to a garden path of simple scenes with tons of examples in the training material and not a ton of motion between overlapping objects in a scene, and don't really care too much about specifics.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
Exact same impression
These are getting really good. Much more interesting than the average music video already.
can't tell if sarcasm or just zero taste...
I only glanced at the video thumbnails and was repulsed. But then again, I'm not the target audience for this garbage.