> We have removed the product and will use our patent on it to prevent anyone else from making one in the future.
I am not sure I follow the unique technological aspects of this solution. The last time I needed to silence a beeping contraption, I broke out the cordless drill and ran it through the offending PCB element. Air tags seem affordable enough to practice this operation a few times. Not sure what is actually protected here.
Yes, within about 30 minutes. They are basically useless for theft prevention as a result. Apple nerfed the functionality after someone used it for stalking. You'll notice there is no mention of theft prevention in the marketing materials anymore.
Apple even provide a handy Android app for locating them.
There never was mention of theft prevention. The release day marketing was about losing your keys in the couch. Day one ios would alert you if a tag was tracking you but it took a while for them to collaborate with Android on it.
The societal harm from allowing cheap silent tracking of people is greater than the benefit of recovering stolen bags.
You get a notification when an AirTag is following you for some time, but the AirTags owner is not near it. It's meant to detect someone slipping an AirTag on you without the false alarms from, say, taking a walk with a friend who has one in their backpack.
Wait so a thieve an eye with an iPhone who steals my expensive bicycle that I have tagged with an airtag Is receiving a notification that there is an airtag "following" them nearby?
They always talk about lost items in their marketing. They don’t talk about theft prevention or finding pets or anything. Gotta go for a mini GPS tracker or something for protecting $$$$(+) bikes (which should never leave one’s sight anyway).
Yeah, I forget the wording but there’s a notification like “so-and-so’s AirTag is near you and they can see where you are.” My spouse put AirTags in our baby stuff and I get them whenever I’m using it.
It's also other devices. I used to get a notification that my wife's AirPods would be following me. It only got silenced when we formed an Apple family.
We have AirTags registered to my wife's account because I use Android. I have one in my work backpack, and every morning I get a notification that an unknown tracker is following me. I wish there was a way to silence the warning for that specific tag.
The outrage feels misplaced. The way to stop evil people abusing your global track-anything network is to not have a global track-anything network. Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet.
Imagine if Meta did this instead. They could network their smart glasses and leverage their ubiquity to help people find lost pets — but strictly only lost pets, not people — but then Something Labs might ship a tool to make a person's face look pet-like enough to turn Find My Pet into Find My Ex.
Also, even if it were software, what is virtue signaling about this? If they offer some software at any point, they should continue to offer that software to new users in perpetuity?
I think the idea was to intentionally disable the speaker in an AirTag you own. The use-case that I think they were describing would be to make it more difficult for a thief to find the AirTag and remove it. Thus, you'd be able to track your stolen bike for longer (and have a better change of finding it).
Of course, this would also make it easier for someone to disable a speaker and track a person without their knowledge, making it more difficult for that person to find a stealthy AirTag.
I'm not surprised that someone didn't think this through. I am surprised at how many people this must have gotten by to make it into production. You'd think that with any AirTag related product, privacy would be more central to the planning.
It says right there in the blog post - bike theft prevention.
AirTags are less useful for that use-case right now since the bike thief will get notified of the existence of the tracker on the bike once they transport it, and are hence prompted to find and remove the tag.
The blog post said bike theft prevention, yes. I'm not familiar with the ways AirTags work, so I had absolutely no idea how "silencing" an AirTag would help with that. I actually came here to the comments in the hopes of finding an explanation (which you thankfully included).
I wonder why no one writes that all UWB devices - airtags, phones, headphones - form the opportunistic P2P network perfect for mass surveillance. Best case scenario, all phones and airtags can be localized on demand by FBI - yes, the current one. Worst case scenario, by FSB.
1. This is so dumb. You can be tracked any number of ways. The AigTag with or without sound is the dumbest way to track someone.
2. Physically disabling the AirTag speaker is soooo easy. It took under 3 minutes to do it on the AirTag I hid on my motorcycle.
3. "An Apology" is more like a weird advertisement (I guess it worked, I read the stupid thing. But, in fairness, I've now blocked their site in a custom ublock filter, so hopefully I never stumble on it again).
4. They have expensive bikes... Why? Who cares? That's not relevant to anything!? Why did they put that in there? Was this written by a 4th grader? Fuck me. I wish I had just read more AI slop instead.
1. There are a million ways to die. But that's no execute for companies to make products that could potentially kill people - in dumb ways.
2. "Easy" is subjective - something easy for one may not be so easy for others.
3. This guy blocked their site in a custom ublock filter... Why? Who cares? That's not relevant to anything!? Why did this guy put that in there? Was this written by a 4th grader?
4. Yea, go read more AI slop, good idea.
> Elevation Lab stops selling its AirTag “silencer.”The tool, which Six Colors recently slammed as “appalling,” pierces the AirTag’s speaker, preventing it from emitting sound. While Elevation Lab says it designed the tool to prevent thieves from detecting the presence of an AirTag, it also disables an anti-stalking feature that audibly alerts people when an unknown tracker is following them.
> Elevation Lab says it has stopped selling the tool and will use its “patent on it to prevent anyone else from making one in the future,” according to MacRumors.
Provide the full context when you apologize, not whitewash what you did. Go on a ride on your more expensive than car bike, maybe that will help you reasses your product ideation.
Photo of the device on MacRumors (who intentionally didn’t publicize its release): https://macrumors.com/2026/10/13/elevation-lab-airtag-silenc...
> We have removed the product and will use our patent on it to prevent anyone else from making one in the future.
I am not sure I follow the unique technological aspects of this solution. The last time I needed to silence a beeping contraption, I broke out the cordless drill and ran it through the offending PCB element. Air tags seem affordable enough to practice this operation a few times. Not sure what is actually protected here.
Do Iphone users get notifications everytime an airtag is nearby them??
Yes, within about 30 minutes. They are basically useless for theft prevention as a result. Apple nerfed the functionality after someone used it for stalking. You'll notice there is no mention of theft prevention in the marketing materials anymore.
Apple even provide a handy Android app for locating them.
https://play.google.com/store/apps/details?id=com.apple.trac...
There never was mention of theft prevention. The release day marketing was about losing your keys in the couch. Day one ios would alert you if a tag was tracking you but it took a while for them to collaborate with Android on it.
The societal harm from allowing cheap silent tracking of people is greater than the benefit of recovering stolen bags.
maybe they could set something up where local pd handles the tracking if/when necessary
You get a notification when an AirTag is following you for some time, but the AirTags owner is not near it. It's meant to detect someone slipping an AirTag on you without the false alarms from, say, taking a walk with a friend who has one in their backpack.
So what good is piercing the AirTag's speaker?
Wait so a thieve an eye with an iPhone who steals my expensive bicycle that I have tagged with an airtag Is receiving a notification that there is an airtag "following" them nearby?
Yes, the moral of the story is - don't steal expensive bikes if you don't want to get spammed by notifications that the bike is following you.
With the side effect that the thief can easily find and remove the tag.
They always talk about lost items in their marketing. They don’t talk about theft prevention or finding pets or anything. Gotta go for a mini GPS tracker or something for protecting $$$$(+) bikes (which should never leave one’s sight anyway).
> They don’t talk about theft prevention or finding pets or anything.
In particular I'm guessing you can't use it to track your kid's backpack either; for that, you should instead buy your 7yo their own iPhone.
> Gotta go for a mini GPS tracker or something for protecting $$$$(+) bikes
The same one actual stalkers would use?
Yes. The alternative is to have stalkers using hidden airtags
Yeah, I forget the wording but there’s a notification like “so-and-so’s AirTag is near you and they can see where you are.” My spouse put AirTags in our baby stuff and I get them whenever I’m using it.
It's also other devices. I used to get a notification that my wife's AirPods would be following me. It only got silenced when we formed an Apple family.
We have AirTags registered to my wife's account because I use Android. I have one in my work backpack, and every morning I get a notification that an unknown tracker is following me. I wish there was a way to silence the warning for that specific tag.
this is the perfect use case for a little faraday baggy
My husband's "shared" his with me and now I don't get warnings anymore, but we're both on iOS
If an unrecognized AirTag is following you, you'll get a notice.
I'm not constantly notified that my keys are with me. But if you stuck an AirTag in my backpack, my phone would tell me.
No, only if an airtag that's not theirs follows them for an amount of time
Not sure about on iPhone but Android definitely alerts you if an unknown airtag follows you while moving.
The article linked to from The Verge is a good one, with quotes from EFF and Elevation Labs themselves.
https://sixcolors.com/post/2026/10/silencing-airtags-enables...
The outrage feels misplaced. The way to stop evil people abusing your global track-anything network is to not have a global track-anything network. Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet.
Imagine if Meta did this instead. They could network their smart glasses and leverage their ubiquity to help people find lost pets — but strictly only lost pets, not people — but then Something Labs might ship a tool to make a person's face look pet-like enough to turn Find My Pet into Find My Ex.
The "read more" link points to the same page. There is no more to read apparently. Why does this seem suspicious?
It's likely a Wordpress page with a "read more" plugin/functionality that is as unworking as it has always been.
Vibe-coded clone in 3..2..1..
While I understand the reasoning this is just virtue signaling in a time where software is free.
You're gonna vibe code a clone of hardware?
Also, even if it were software, what is virtue signaling about this? If they offer some software at any point, they should continue to offer that software to new users in perpetuity?
Call me dumb I still don’t understand what exact problem these clowns were trying to solve
I think the idea was to intentionally disable the speaker in an AirTag you own. The use-case that I think they were describing would be to make it more difficult for a thief to find the AirTag and remove it. Thus, you'd be able to track your stolen bike for longer (and have a better change of finding it).
Of course, this would also make it easier for someone to disable a speaker and track a person without their knowledge, making it more difficult for that person to find a stealthy AirTag.
I'm not surprised that someone didn't think this through. I am surprised at how many people this must have gotten by to make it into production. You'd think that with any AirTag related product, privacy would be more central to the planning.
Probably 2-3 people. From a random search online it looks like the company has about a dozen employees.
It says right there in the blog post - bike theft prevention.
AirTags are less useful for that use-case right now since the bike thief will get notified of the existence of the tracker on the bike once they transport it, and are hence prompted to find and remove the tag.
The blog post said bike theft prevention, yes. I'm not familiar with the ways AirTags work, so I had absolutely no idea how "silencing" an AirTag would help with that. I actually came here to the comments in the hopes of finding an explanation (which you thankfully included).
Theft?
I wonder why no one writes that all UWB devices - airtags, phones, headphones - form the opportunistic P2P network perfect for mass surveillance. Best case scenario, all phones and airtags can be localized on demand by FBI - yes, the current one. Worst case scenario, by FSB.
Nice apology, though weird flex about their expensive bikes in there
1. This is so dumb. You can be tracked any number of ways. The AigTag with or without sound is the dumbest way to track someone.
2. Physically disabling the AirTag speaker is soooo easy. It took under 3 minutes to do it on the AirTag I hid on my motorcycle.
3. "An Apology" is more like a weird advertisement (I guess it worked, I read the stupid thing. But, in fairness, I've now blocked their site in a custom ublock filter, so hopefully I never stumble on it again).
4. They have expensive bikes... Why? Who cares? That's not relevant to anything!? Why did they put that in there? Was this written by a 4th grader? Fuck me. I wish I had just read more AI slop instead.
You vastly overestimate the intelligence of most stalkers.
What would be dumb is to not discontinue an unsafe product because there are more dangerous products out there.
Doesn't your phone still tell you that the AirTag has been following you?
1. There are a million ways to die. But that's no execute for companies to make products that could potentially kill people - in dumb ways. 2. "Easy" is subjective - something easy for one may not be so easy for others. 3. This guy blocked their site in a custom ublock filter... Why? Who cares? That's not relevant to anything!? Why did this guy put that in there? Was this written by a 4th grader? 4. Yea, go read more AI slop, good idea.
> Elevation Lab stops selling its AirTag “silencer.”The tool, which Six Colors recently slammed as “appalling,” pierces the AirTag’s speaker, preventing it from emitting sound. While Elevation Lab says it designed the tool to prevent thieves from detecting the presence of an AirTag, it also disables an anti-stalking feature that audibly alerts people when an unknown tracker is following them. > Elevation Lab says it has stopped selling the tool and will use its “patent on it to prevent anyone else from making one in the future,” according to MacRumors.
https://www.theverge.com/tech/1010718/elevation-labs-stops-s...
Provide the full context when you apologize, not whitewash what you did. Go on a ride on your more expensive than car bike, maybe that will help you reasses your product ideation.
> pierces the AirTag’s speaker
> also disables an anti-stalking feature that audibly alerts people
It sounds like piercing the speaker is the thing that disables the audible alert and the intent was not to help stalkers.