Both sides are pulling record levels of engagement. It's a colosseum out there. But yes, one of the sides is more automated as usual. Most of the left engagement is human driven.
> [Auto-Translated] The Sleeping Giants Brazil report analyzes 300 Reels of 30 Instagram profiles to investigate evidence of algorithmic favoring to federal deputy Nikolas Ferreira (PL-MG). Its ten videos totaled 410.5 million views, nearly three times the total of the 90 videos of the other nine MPs analyzed. In views by follower, its performance was 17.2 times the typical value of these deputies, 29.3 times that of the largest Brazilian profiles and 33.7 times that of the largest profiles in the world. His average viewing was behind only Cristiano Ronaldo and Lionel Messi, surpassing celebrities such as Selena Gomez, Beyoncé and Justin Bieber. The study documents a persistent disparity that requires more transparency from the Meta, although public data does not allow it to determine its causes.
At the same time, some candidates from the opposition are getting more views than Beyoncé and other artists known globally.
https://sleepinggiantsbrasil.com/biblioteca/visualizacoes-de... (portuguese)
Both sides are pulling record levels of engagement. It's a colosseum out there. But yes, one of the sides is more automated as usual. Most of the left engagement is human driven.
To save others a couple clicks:
> [Auto-Translated] The Sleeping Giants Brazil report analyzes 300 Reels of 30 Instagram profiles to investigate evidence of algorithmic favoring to federal deputy Nikolas Ferreira (PL-MG). Its ten videos totaled 410.5 million views, nearly three times the total of the 90 videos of the other nine MPs analyzed. In views by follower, its performance was 17.2 times the typical value of these deputies, 29.3 times that of the largest Brazilian profiles and 33.7 times that of the largest profiles in the world. His average viewing was behind only Cristiano Ronaldo and Lionel Messi, surpassing celebrities such as Selena Gomez, Beyoncé and Justin Bieber. The study documents a persistent disparity that requires more transparency from the Meta, although public data does not allow it to determine its causes.
It’s sad but it’s real and it’s happening. In Brazilian news, this is actively being exploded upon and it is not reaching mainstream media properly.
[1] - https://www.instagram.com/reel/De2BfVRD30o
[2] - https://www.aljazeera.com/economy/2026/10/16/meta-employees-...
meta employees will look at this and think that their job isn't political. what a j o k e.
Did you expect more from FaceBook?
damned if you do, damned if you don't
I hope to see Mark dragged in front of congress every day of his life next year.
It’s just a technical issue that seems to magically and repeatedly happen in favor of right wing interests. Crazy how that just works out some times.
Previously: https://news.ycombinator.com/item?id=50122713
Title: Meta employees say Lula’s accounts restricted in Brazil election: Report
> don't editorialize.
https://news.ycombinator.com/newsguidelines.html
Apologies! Fixed the title now